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Peeping into 2014 for the Indian skies

I’m back at my desk early this morning thinking and all excited about how 2014 would shape up for work, personal life and my travel plans. As an aviation geek, of course, I am looking forward to trying out new products in the skies and trying to decide what goals should I work towards in 2014. This year might just be a very exciting year for Indian aviation. Here is why: Air India might get accepted into the Star Alliance this year. Air India has been trying to get into the Star Alliance for a long time. After much back and forth, last month,  they got invited to join the Star Alliance the second time over. Whether they will join…

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Is Indigo offering 72% of their seats on pay for seat selection?

I travel Indigo on and off, and my airline-neutral parents don’t mind travelling on them since their choices are dictated by convenience of time and pricing. I must admit we haven’t given much business to Indigo this year. However, checking them in on a flight on Indigo now, I discovered some anomalies with the recently prescribed unbundling norms of the DGCA. The DGCA has clearly prescribed norms for charging for premium seats which they brought out in 2013. You can look at the PDF here. When they initially notified unbundling, Indigo would ask you for INR 200 for a window/aisle seat, INR 500 for a premium seat (Row 1,2,3, emergency exit), and Rs. 100 for all other seats to be…

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Indigo’s cheeky party video “6E boys 6E girls”

Indigo, India’s largest carrier by market share, recently completed 7 years of operations. And the frugal low cost airline threw a party to celebrate the occasion. Not just that, they shot a music video for the party, which even has the usually serious Aditya Ghosh, their CEO, singing and dancing, along with a few cheeky remarks for the competition as well. I couldn’t stop laughing. Have a look here, what do you think? Live From A Lounge is present on Facebook, Twitter & available via email, RSS.

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Comparing @Jetairways, @Indigo6e and @flyspicejet

I recently discussed the new presence of Indigo on Twitter, which makes it the fourth domestic airline from India to get on Twitter. The other ones, in the order of their Twitter account being established are/were: @JetAirways (2008), @FlyKingfisher (2008), @FlySpiceJet (2009) and now @Indigo6e (2013). Now, I am no social media expert, but I thought I’d share my thoughts and experiences with you on all the Indian airlines on Twitter. Twitter, in my view, is a broadcast-engagement channel for individuals and businesses now. It came a long way from being microblogging, where one put out one-liners about what they were feeling or doing. Maybe my views are colored by my great experiences with @AmericanAir and @DeltaAssist, with whom I…

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Indigo offers a 10% base fare discount to registered members

Indigo is promoting a new way to get users to register with them for effective targeting and marketing. I’ve usually been booking my Indigo tickets without logging into my Indigo account, however, I heard that they’re offering a new 10% off base fare coupon code to members who log-in and book tickets. This promo code popped up when I logged into my account yesterday, and it offers a 10% discount on the base fare of Indigo Airlines on any route. Take note, base fare means just the base fare, not the base fare & fuel surcharges, as it is demonstrated by this example below, random date search of fares, without the promocode. The fare is INR 6,882 + INR 100…

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Indigo gets on Twitter

Indigo, India’s largest airline by marketshare, has been Social Media shy for a long time. In the past, they had no presence on Facebook or Twitter, however all that is changing. Indigo launched their Facebook page in 2011, and has grown to 222K fans/likes over the past two years. And just an hour back, they launched their Twitter account. In the past, their Twitter interactions were being unofficially handled by their PR agency, however, this is the official Twitter account. If you wish to follow them, they are on @indigo6E. (courtesy Indigo Airlines) Lets hope they keep their cool quotient up on Twitter too. Live From A Lounge is present on Facebook, Twitter & available via email, RSS.

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It is a good time to book your festive travel now

Airfares have been hitting the roof, or that is what I have been hearing for a while now. And it has to be the case, with inflation and oil prices both heading upwards, and the instance of Kingfisher going under, that airlines realised they can’t keep on dishing out discounting tickets and hope to even break even, forget making profits. However, sales come out from time to time, and this year we saw SpiceJet, Indigo, Air India and Jet Airways all throwing their hat in the ring every time one of them dropped prices. For my personal travel, as long as I have visibility on various travels, I prefer to book it far out during one of these sales of…

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GoIbibo flash sale today offering discounts on Jet Airways/Air India (10-12 PM IST)!

Goibibo.com has a flash sale which will be starting up a 4PM India time, and will go on till midnight today (26 May 2013). During this timeframe, they will be doling out different discount codes for different airlines during the day. Here are the discounts being offered: 4-5 PM IST: Rs. 1000 off on GoAir, on a minimum booking value of Rs. 4000 (roughly 25% off), and tickets can be booked for any dates. The promocode for this one is GOS1000. [Over] 8-9 PM IST: Rs. 250 off on Indigo and SpiceJet on a minimum booking value of Rs. 4000.  The promocode for this one is GOS250.  [Over] 10-12 PM IST: Rs. 300 off on Air India, Jet Airways and Jet…

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Indigo implements middle seat ‘privilege’ charges, rolls it back

Earlier in the month, when unbundling was notified by law for Indian airlines to be able to charge for services, I wrote a blog post which mentioned how I expected it would work out. One of the statements I made was: a) Preferential Seating: I am looking at you Indigo, and I am thinking, you will try to sell almost all window and aisle seats as preferential seats maybe. Because you’re so money minded. However, in my wildest dreams, I had not thought that imagination at Indigo would run so wild as to charging for assignment of a middle-seat on the plane as a preferred/privileged seat as well. In doing so, they were not charging for preferred seating, which was…

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Unbundled airfares begin to take off: Indigo, Air India and Jet Airways go first

Unbundling airfares was expected to take off in a while, however the airlines are already set to go ahead and charge exotic varieties of add-on charges on top of your ticketed price right away. Indigo was one of the first to take off with the new charges, and will now charge an additional Rs. 200 if you want to pre-book a window or aisle seats on their planes. If you want a front row seat or an emergency exit, you should be ready to fork out another Rs. 500 for this privilege. They’ve fondly called this Seat Plus. If you intend to pre-assign a non-premium seat, just pay Rs. 100. This is working out exactly as I predicted on May…

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Indigo gets arrogant and pops fun at competitors

I’ve liked the Indigo brand from the word go, including their IATA identifier 6E, their look and feel and their tongue in cheek approach to everything including in-flight catering, crew to their advertising. Most of all, their on-time performance and the tight-ship approach which they follow to ensure a professional experience on every flight. However, it looks like of late the customer-centric approach is being taken over by some amount of arrogance. I’ve met passengers in the past few months who’ve complained of service without a smile, and non-responsiveness from the airline when things don’t go right. I’ve personally faced this issue with them, since they are the only airline who don’t seem to be interested in refunding customers the…

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