Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe.

Ajay launched LFAL in 2011 during his time at an investment management firm, where he developed his keen sense for maximising travel experiences while minimising spends. Since then, LFAL has established itself as a travel and lifestyle platform, expanding its editorial content to include flight and hotel reviews, video reviews as well as event activations. The tone of voice used is B2B2C, intending to take the edge off the usually complicated world of aviation and travel.

Ajay speaks at events about business travel, building customer loyalty, aviation and passenger experience. He has been featured in the Conde Nast Traveller and has been quoted in various magazines and news media including Straits Times, USA Today, Business Standard, The Hindu, Mint (an associate of WSJ), Mashable, DNA India.

Please contact with any media / PR / speaking engagement or general frequent flyer enquiries.

Video News

January 21, 2020: ET Now, India Development Debate

FirstPost Columns

Mint Columns

  • Why a Mumbai-Phuket round trip could cost as much as flying to Bengaluru and back
  • Soon, forgetting a passport need not be your greatest travel fear

CNBC TV18 Columns

Conde Nast Traveller India


Check out my features on CNNGo:

I write for the Conde Nast Traveller:

I write a column for moneylife:


I’ve been quoted here:


  1. Dear, Sir I hear if I book frequently book in jet airways, I heard they will offer business class ticket same price of economy class ticket price. please guide me.

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