Vistara to serve Starbucks on their flights!

Close on the heels of Jet Airways’ tie-up with Subway and Krispy Kreme, for them to serve food on short-haul 9W domestic flights, Air Vistara has come up with their tie-up with Starbucks today.

Going forward, at a yet unannounced date this year, freshly-brewed Starbucks Coffee will be served in Business and Premium Economy classes of the airline. I am slightly foxed about why Economy has been left out, because they are half the plane and a big branding opportunity for the airline/coffee company as well. I mean I personally fly Economy all the time, but I drink more Starbucks than most people in my 10 feet radius. Unless of course, Vistara believes in taking out the premium from the Economy meal.

I’ve always believed airlines are a great place to do product placements, and this is one more of those going live. I’ll look forward to some Starbucks roast on my next Vistara flight for sure!

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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  1. Starbucks… TATA enterprise 50:50 JV hahaha Nothing great they did
    They can afford across all class…
    9W Business class on short flight offer most delight stuff than Subway & Krispy Krame 😛

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