Vistara, the newest Indian airline, and a new full-service airline to come into India after a long while, is going full swing to get off the ground at the earliest moment possible. They recently got their first plane delivered, an A320 by the registration number VT-TTB, and VT-TTC is also going to be over shortly. One of the interesting parts of an airline for me and this blog is the loyalty program. I’m personally loyal to a few airlines, and I think loyalty programs to lead to repeat traffic for customers. For Vistara, it seems Club Vistara may be the name they choose for their loyalty program. They recently signed up with social media handles with this name on Twitter…
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Tata SIA unveils its brand identity: Vistara
Last week, I discussed about the newest full-service carrier in India revealing its identity today. Just about an hour back, they confirmed what we discussed last week in this post. Today, at Hotel Taj Mansingh in Delhi, the new airline which will launch within the year came up with its new identity. Here is the logo, which is in the shape of a 8-pointed star, which is actually a maths symbol, called Yantra. The airline livery was also unveiled today, will have the purple as its brand colours with golden edges to go along. Here is the tweet which showcased the livery. Welcome to the world of limitless possibilities. Say hello to #Vistara pic.twitter.com/1w4VlR9Qhi — Vistara (@airvistara) August 11, 2014…