Tata SIA unveils its brand identity: Vistara

Last week, I discussed about the newest full-service carrier in India revealing its identity today. Just about an hour back, they confirmed what we discussed last week in this post.

Today, at Hotel Taj Mansingh in Delhi, the new airline which will launch within the year came up with its new identity. Here is the logo, which is in the shape of a 8-pointed star, which is actually a maths symbol, called Yantra.

4-AK7HmM

The airline livery was also unveiled today, will have the purple as its brand colours with golden edges to go along. Here is the tweet which showcased the livery.

Like I mentioned earlier, in Sanskrit, Vistara means limitless, or expanse. The airline is still targeting a launch in October 2014 if they get their license in time.

Here is the uniform design.

BuwLHqMCYAAagtO

Related Posts:

Join over 3600 people who check-in daily to find out about the best in travel.
Free emails (once-a-day) | RSS Feeds | Facebook Updates | Twitter | Instagram

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

More articles by Ajay »

Comments

  1. Well I like the livery, purple has always signified opulence since ages. Hope the service matches up to both SIA and Tata’s hospitality reputations.

Leave a Reply

Your email address will not be published.