Tata SIA unveils its brand identity: Vistara

Last week, I discussed about the newest full-service carrier in India revealing its identity today. Just about an hour back, they confirmed what we discussed last week in this post.

Today, at Hotel Taj Mansingh in Delhi, the new airline which will launch within the year came up with its new identity. Here is the logo, which is in the shape of a 8-pointed star, which is actually a maths symbol, called Yantra.


The airline livery was also unveiled today, will have the purple as its brand colours with golden edges to go along. Here is the tweet which showcased the livery.

Like I mentioned earlier, in Sanskrit, Vistara means limitless, or expanse. The airline is still targeting a launch in October 2014 if they get their license in time.

Here is the uniform design.


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  1. Well I like the livery, purple has always signified opulence since ages. Hope the service matches up to both SIA and Tata’s hospitality reputations.

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