Vistara’s loyalty program to be called ‘Club Vistara’?

Vistara, the newest Indian airline, and a new full-service airline to come into India after a long while, is going full swing to get off the ground at the earliest moment possible. They recently got their first plane delivered, an A320 by the registration number VT-TTB, and VT-TTC is also going to be over shortly.

One of the interesting parts of an airline for me and this blog is the loyalty program. I’m personally loyal to a few airlines, and I think loyalty programs to lead to repeat traffic for customers.

For Vistara, it seems Club Vistara may be the name they choose for their loyalty program. They recently signed up with social media handles with this name on Twitter and Facebook.

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Now, this could have just be some prankster as well squatting on the handles, but the fact that Vistara on Twitter follows the new Twitter handle is validation that this is an official page.

May I say, color me unimpressed with the name. But maybe it grows on me later, like quite some airline branding does these days.

The most important takeaway for me in this case is that this airline is already working on a loyalty program, so this is an important area on day 1, and I hope we’d be soon able to accumulate miles from our Vistara flights as well.

(H.T.: AviatorSymphony)

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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