Indigo, India’s largest airline by marketshare, has been Social Media shy for a long time. In the past, they had no presence on Facebook or Twitter, however all that is changing. Indigo launched their Facebook page in 2011, and has grown to 222K fans/likes over the past two years. And just an hour back, they launched their Twitter account. In the past, their Twitter interactions were being unofficially handled by their PR agency, however, this is the official Twitter account. If you wish to follow them, they are on @indigo6E. (courtesy Indigo Airlines) Lets hope they keep their cool quotient up on Twitter too. Live From A Lounge is present on Facebook, Twitter & available via email, RSS.
IndiGo
Tag Archives for IndiGo.
It is a good time to book your festive travel now
Airfares have been hitting the roof, or that is what I have been hearing for a while now. And it has to be the case, with inflation and oil prices both heading upwards, and the instance of Kingfisher going under, that airlines realised they can’t keep on dishing out discounting tickets and hope to even break even, forget making profits. However, sales come out from time to time, and this year we saw SpiceJet, Indigo, Air India and Jet Airways all throwing their hat in the ring every time one of them dropped prices. For my personal travel, as long as I have visibility on various travels, I prefer to book it far out during one of these sales of…
GoIbibo flash sale today offering discounts on Jet Airways/Air India (10-12 PM IST)!
Goibibo.com has a flash sale which will be starting up a 4PM India time, and will go on till midnight today (26 May 2013). During this timeframe, they will be doling out different discount codes for different airlines during the day. Here are the discounts being offered: 4-5 PM IST: Rs. 1000 off on GoAir, on a minimum booking value of Rs. 4000 (roughly 25% off), and tickets can be booked for any dates. The promocode for this one is GOS1000. [Over] 8-9 PM IST: Rs. 250 off on Indigo and SpiceJet on a minimum booking value of Rs. 4000. The promocode for this one is GOS250. [Over] 10-12 PM IST: Rs. 300 off on Air India, Jet Airways and Jet…
Indigo implements middle seat ‘privilege’ charges, rolls it back
Earlier in the month, when unbundling was notified by law for Indian airlines to be able to charge for services, I wrote a blog post which mentioned how I expected it would work out. One of the statements I made was: a) Preferential Seating: I am looking at you Indigo, and I am thinking, you will try to sell almost all window and aisle seats as preferential seats maybe. Because you’re so money minded. However, in my wildest dreams, I had not thought that imagination at Indigo would run so wild as to charging for assignment of a middle-seat on the plane as a preferred/privileged seat as well. In doing so, they were not charging for preferred seating, which was…
Unbundled airfares begin to take off: Indigo, Air India and Jet Airways go first
Unbundling airfares was expected to take off in a while, however the airlines are already set to go ahead and charge exotic varieties of add-on charges on top of your ticketed price right away. Indigo was one of the first to take off with the new charges, and will now charge an additional Rs. 200 if you want to pre-book a window or aisle seats on their planes. If you want a front row seat or an emergency exit, you should be ready to fork out another Rs. 500 for this privilege. They’ve fondly called this Seat Plus. If you intend to pre-assign a non-premium seat, just pay Rs. 100. This is working out exactly as I predicted on May…
Indigo gets arrogant and pops fun at competitors
I’ve liked the Indigo brand from the word go, including their IATA identifier 6E, their look and feel and their tongue in cheek approach to everything including in-flight catering, crew to their advertising. Most of all, their on-time performance and the tight-ship approach which they follow to ensure a professional experience on every flight. However, it looks like of late the customer-centric approach is being taken over by some amount of arrogance. I’ve met passengers in the past few months who’ve complained of service without a smile, and non-responsiveness from the airline when things don’t go right. I’ve personally faced this issue with them, since they are the only airline who don’t seem to be interested in refunding customers the…
How to work the current fare sales in India: a primer
I thought I bored you guys enough with the barrage of fare sales that hit yesterday. There were one too many: Jet Airways, Indigo and then Spicejet. I know all of you are not being able to get through, so I will try and do the best I can to help you. First, lets go with Jet Airways. In the post I wrote yesterday, I told you the basics of their offer. There was a small footnote there, which I was not sure of at that moment, and hence not in the main text. Small tip: look for one-way tickets. Round-trip will not show the correct fares! It turns out that Jet Airways has now included this in their terms…
Indigo undercuts Jet Airways Fare Sale!
Indigo had to do this, after all, how could they let Jet Airways walk away with all the marketshare. Jet Airways announced this morning the biggest airfare sale of the year, with fares at a low of Rs. 2250 all inclusive onwards. In my post on the sale, I presented an example on Mumbai – Delhi fares being down to Rs. 3300 from their usual Rs. 5,100 one way. Now, it turns out, Indigo is matching the sale, however, offering a smaller range of flights. Have a look for BOM-DEL for a different date than what I mentioned in the Jet Airways sale: These are a full Rs. 10 lower than Jet Airways. So, if Indigo is your airline of…
14% discounts by Indigo for bookings till Feb 17
Indigo has sent out targeted mailers to select customers today, offering them a base fare waiver on one-way or roundtrip reservations on their domestic as well as international network, for up to two people. One needs to have a promotional email in their mailbox itself, and the discount is on base fare, so it does not show up as a separate amount when you are trying to make a reservation. However, I did confirm that it exists. If you’ve flown Indigo or signed up for their mailing lists, now is the time to check the spam folder for this email in case you are intending to book some tickets in the days ahead. Related Posts: Indigo takes top spot from…
British Airways and Indigo discuss interlining, and why this may be a dream!
Indigo has been one of India’s best run airline operation, with typical LCC discipline running in their blood. I’ve written a bit about them in the past and how they grew to be India’s biggest domestic airline by marketshare about 6 months back. Yesterday evening, the Wall Street Journal reported that Indigo and British Airways were in talks for an interlining agreement. Media quickly ramped up the discussion to an investment deal by BA’s parent IAG into Indigo, talking about how Indigo was the best deal for an investment into Indian aviation. Here is what is apparently happening as per the news report, already moving into speculation. The same reporter filed a report with Reuters, where he stated, an interlining…
The economics of Spicejet’s fare sale and justifying the regulator’s action
I got quite some amount of pushback on the SpiceJet sale that happened last weekend and I thought I’d pen down my thoughts here. I think there were 2 sorts of concerns, firstly about people not being able to find the fare and secondly about the concept of the sale as a whole, with a bleeding market as a whole. I first heard about the sale on Friday morning 0800 IST approximately, and immediately got down to work on rearranging some of my existing travel which would have anyways happened for me or my family. For instance, I had a ticket booked for my brother, who was going to be on a DEL-JAI-BOM flight during the sale period and was…
