SpiceJet’s 50% more click baity promotion

I’m in the midst of making a few travel bookings, and on one particular sector, it turned out SpiceJet would work out the best for me rather than the carriers I’m usually used to flying. So I thought, why not.

Now, SpiceJet has been running SpiceClub for a while, which started as a loyalty program, but now also runs as a e-wallet for people who want to book on SpiceJet. Benefit versus booking directly on SpiceJet with a credit card is that you don’t have to pay the convenience fee. Also you get 2% extra monetary value.

Having said that, SpiceJet has been running a promotion all of May which I have been unable to crack till today. It says,


What would you think when you read this? That you are getting 52% bonus all of this month on loading up your SpiceCash, right? At least they could have worded it better. It says in the ad that you get 2% additional when you load your SpiceCash, not calling it an incentive. And then, it refers to an additional 50% incentive. Wordplay I say, but not in the best taste.

<blockquoteclass=”twitter-tweet” data-lang=”en”>

Hi, please note that all eligible customers are entitled to receive 2% incentive and additional 1% incentive on SpiceCashTop-up incentive.

— SpiceJet(@flyspicejet) May 31, 2017

Here is the fineprint which was there all along but I did not appreciate fully till I asked the Twitter team today.

  • During the offer period all eligible customers are entitled to receive additional 1% incentive on SpiceCash Top-up incentive.
  • Applicable on top-up amount of INR 1000 & above.
  • Offer Valid till 31st May only.
  • Rest all terms & conditions of Top-up functionality available.

It then clicked to me that the 50% was the 50% of the 2% they were offering all along, hence another 1% added.

And here people hound me literally when I write something which comes across with a little less detail than the headline could accommodate.

Have you used this promotion hoping to get a 52% bonus? Atleast I did, and at the time I thought the 2% came straight and the 50% perhaps was going to come after another validation or something. Sigh!

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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