Etihad upgrades its loyalty program with enhancements for top-tier

While my experience with Etihad Guest (Etihad’s loyalty program) has not been the best till date, Etihad may be a serious contender for loyalty games in India given that sooner than later they will have a equity tie-up with Jet Airways. Etihad introduced a Gold Elite tier in 2011, and offered status matches to their Gold tier in 2012, which was a botched up exercise at best.

Just today, Etihad has enhanced, and by that I really mean enhanced, their benefits on the Etihad Guest Gold Elite tier, some of which are good additions. The new program enhancements include the following:

  • Increase in tier bonus miles from 50% to 75%
  • complimentary nomination to Etihad Guest Gold tier to a member of their choice
  • Guaranteed reservation of a Business Class Seat 48 hours out
  • Access for self + guest in the Diamond First Class Lounge
  • Check-in at First Class counters

Clearly, they are matching the Emirates Platinum status that was recently introduced on the lines of Emirates getting into a tie-up with Qantas.

The requirements to attain Etihad Gold Elite are pegged at 60 segments, or 125,000 tier miles, and then 48 segments or 100,000 tier miles to retain it.

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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