Emirates unveils new “no nonsense” safety video

Emirates unveiled a new safety video yesterday. It breaks with the current trend of making entertaining safety videos and, in fact, pokes fun at them.

Emirates’ new safety video.

Airlines have recently moved on to using safety videos as marketing efforts. Some of the ones over the years have included yoga, dance, actors and whatnot. Here are some of the instances:

British Airways Safety Video

Qatar Airways Safety Video from the FIFA World Cup 2022

The premise has been that most flyers need to pay more attention to safety videos, so airlines need to do something different to catch their attention and get them to watch them.

Emirates has now broken away from this trend, which has been built up over the years. The new Emirates safety video, published yesterday and soon to be rolled out, sticks to the basics and takes a jab at the current trend. 

Emirates goes,

This is your no-nonsense safety video. We do not have dancers breaking into song, characters from movies, or celebrities trying to be funny, I’m afraid.

The video sticks to the basics and delivers the message about safety instructions in an easy-to-understand manner; hence, I like them for returning to the basics.


Emirates has unveiled a new safety video, and instead of a song and dance, it is back to basics. It presents the safety instructions in an easy-to-understand manner, departing from the current trend of airlines using their safety videos as an extension of their marketing efforts.

What do you think of Emirates’ new safety video?

Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.

(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. For international transactions, use Paypal to process the transaction.)

We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

More articles by Ajay »

Leave a Reply

Your email address will not be published. Required fields are marked *