Video: Emirates brings a safety demonstration to Football

Emirates is one of the most highly visible brands out there, and they make sure they stay top of mind with their customers and prospective customers by keeping the aspirational image about them. A part of that image building is also getting into sponsorships of sports teams and events.

To make their presence felt in Lisbon recently, their crew did a safety demonstration at the beginning of a football game with 65,000 people in presence. Have a look:

Truly innovative and gets the eyeballs not just in the stadium but online as well!!

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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  1. Really good job by EK. Btw, a really good soccer inspired video was used on TK (Turkish Airlines) onboard its flight till there re-branding in 2014.

  2. @aj,
    I saw the video 5 minutes before you posted it. Woah!! I am imagining the amount of brainstorming involved to just think of the concept.

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