In July 2020, American Express gave their Cardmembers another opportunity to earn more Membership Rewards points. We wrote about the American Express Reward Multiplier in detail here.

The American Express Reward Multiplier is primarily a shopping portal which allows you to earn more reward points when you pass through the portal to your desired shopping site. The points on offer differ per card variant.

• American Express Platinum Card: 5X Points (1X Basic/INR 40 + 4X Bonus)
• American Express Platinum Reserve Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Platinum Travel Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Gold Card: 2X Points (1X Basic/INR 50 + 1X Bonus)
• American Express Membership Rewards Credit Card: 2X Points (1X Basic/INR 50 + 1X Bonus)
• American Express SmartEarn Credit Card and all other Cards issued by American Express: 2X Points (1X Basic/INR 50 + 1X Bonus)

The portal excludes all Corporate Cards and Cobrand Cards from earning more points. American Express will allow you to make up to 25,000 bonus Membership Rewards points per month with the Reward Multiplier.

Which brands does American Express Reward Multiplier allow me to earn Bonus MR on?

The American Express Reward Multiplier portal is accessible using this link. Currently, the following brands are on board:

• Marketplace
  • Amazon
  • Ajio
  • Flipkart
  • Myntra
  • Limeroad
  • Tata Cliq
• Fashion
  • Adidas
  • Biba
  • Chumbak
  • Ethos
  • Jockey
  • Lifestyle
  • Manyavar
  • Marks and Spencer’s
  • Mia by Tanishq
  • Nike
  • Redwolf
  • Reebok
  • Vero Moda
  • Zivame
• Beauty & Wellness
  • Beardo
  • The Body Shop
  • mamaearth
  • Medlife
  • The Man Company
  • My Protein
  • Seniority
  • Lenskart
• Electronics
  • Croma
  • Harman Audio
  • Lenovo
  • Microsoft
  • Onsitego
  • Samsung
• Food & Beverages
  • Domino’s
  • IGP
  • Licious
• Online learning
  • Ekeeda
  • Skillshare
  • Udemy
  • Wonderchef
• Streaming
  • Zee5
  • Alt Balaji
• Digital Books & Magazines
  • Magzter
• Lifestyle
  • Times Prime (Use code TP026)
• Flowers & Gifting
  • FlowerAura
  • Ferns and Petals

How does Rewards Multiplier Work?

Before you shop, you need to click through the link from the Reward Multiplier website, which takes you to a screen like this.

Independence Day Special Promotion

To celebrate the Indian Independence Day on August 15, American Express is offering 15 Membership Rewards points on all cards which are offering the Reward Multiplier feature. This is a significant hike for the lower end American Express Cards for sure.

During this promotional period, Reward Multiplier offers of earning 5X Membership Rewards points on American Express Platinum Card, 3X Membership Rewards points on American Express Platinum Reserve Credit Card and American Express Platinum Travel Credit Card and 2X Membership Rewards points on other American Express Proprietary Cards will not be applicable. Cardmember will instead get a higher accelerated earn of 15 Membership Rewards Points on every spend of ₹100.

Bottomline

This is a pretty lucrative offer if you believe in the power of Membership Rewards points as I do. For cardmembers of the American Express Gold Charge Card, American Express Membership Rewards Credit Card and other such cards, it benefits them even more given instead of 4 points/INR 100 they will now earn 15 points/INR 100 spent. So go on and shop over Independence day and make the most of this promotion.

What do you think of the new Independence Day promotion from American Express?

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