Akasa Air unveils Crew Look; Goes for comfort and sustainability

A couple of weeks ago, when I met Akasa Air Founder, MD & CEO, Vinay Dube at their airline’s training centre in Delhi, he told me to expect more news coming soon. And it did, today. Akasa has its first proving flight ongoing, as I type this out, today. Also, Akasa has unveiled its crew look, as promised.

Akasa Air goes for sustainability and comfort

Akasa Air today unveiled the first look of its airline crew uniform, featuring youthful and contemporary design, and colours that reflect the warm, friendly and happy personality of Akasa Air. Keeping in mind ergonomics, aesthetics and comfort, Akasa Air became the first Indian airline to have introduced custom trousers, jackets, and comfortable sneakers for its airline in-flight crew.

The uniform is inspired by the company’s core beliefs of employee centricity and sustainability. The trouser and jacket fabric has been specially made for Akasa Air, using recycled polyester fabric which is made from pet bottle plastic salvaged from marine waste. The uniform fit focuses on providing the best possible stretch to ensure employees’ comfort over their busy flight schedules. Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward-looking in a modern version of the garment.

Given the mobile lifestyle of crew members and long hours spent standing, Vanilla Moon designed sneakers that are light, and contain extra cushioning from heel to toe to ensure better support. In line with Akasa Air’s approach toward sustainability, the sole of the sneakers is carved from recycled rubber and manufactured without any use of plastic.

Describing the inspiration behind the uniform, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said,

Employee centricity and sustainability are going to be at the core of everything that we do at Akasa Air. We have designed a uniform in which our team feels both proud and comfortable as they direct their energy to ensure a warm, friendly, and efficient flying experience for all our passengers.

Sneakers are not new as a part of the uniforms for the crew. Joon, which was an Air France initiative to operate some sort of a hybrid airline model had them five years ago, followed by Icelandic carrier Play in 2021.

Playful uniform concepts have existed in India for about a decade now. First introduced by SpiceJet as a one-day-a-week Friday dressing, where cabin crew could wear a Kurti and jeans to work back in about 2014 or 2015.

Bottomline

Akasa has gone for the playful and millennial look with their new crew uniforms, which will hopefully attract the millennial and under crowd to relate with them better. The uniform has a focus on sustainability, and hence is largely made out of recycled polyester fabric which is made from pet bottle plastic, and the shoes are sneakers, which are comfortable, and the in-thing now days when it comes to shoes and daily wear.

What do you think of Akasa’s new uniform for their crew?


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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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Comments

  1. I am happy that the airline is looking at sustainability as an integral part of its strategy and not an after thought.

  2. Looks cool however much of it depends on time performance, value for money & quality of service.

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