Vistara parts way with OptionTown for selling upgrades, lounge access and other ancillaries

OptionTown is a technology company that helps airlines upsell and optimise their revenues with passengers. As a portal, OptionTown supports the ability to bid for upgrades, buy ancillary products like priority services and excess baggage and lounge access. They have partnerships with about 30 airlines across the globe, including the likes of Air India, FlyDubai, OmanAir and others.

Air Vistara OptionTown have been partners for a few years now. While airlines usually work inside the capabilities of their own passenger reservation systems and GDS’s to upsell services, Vistara has been working with OptionTown for a long while, as their own platform which is based on Amadeus evolves in terms of capabilities over the years. In the meanwhile, there are new capabilities in the market with the NDC (New Distribution Capabilities), which allow for airlines to directly sell via their Global Distribution Systems as well.

Vistara used to sell the following products via OptionTown:

  • Vistara Priority (Priority handling at airports)
  • Cabin Upgrades
  • Excess Baggage
  • Lounge Access
  • Flight Pass (Ticket booklets for multiple tickets at a fixed price)
  • Carry-On Plus (More Cabin baggage allowance)

Now, Vistara has posted a note on their website, that asks for customers to not deal with OptionTown for all of the above services.

Vistara has assured customers that these services can still be availed by contacting Vistara directly. On the other hand, there is no such notice on the website of OptionTown at all and it continues to work as if it is Business as Usual.


In a nutshell, if you fly Vistara, you should not be dealing with OptionTown going ahead. I am not sure if Vistara has upgraded its own platform to be able to make these sales on their own, but we will find out soon enough as we get back into flying.

Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.

(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. Even though the amount you enter has to be in INR, you may use an international card to process the transaction.)

We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.


  1. Thanks Ajay. I have been regularly using their confirmed upgrades as it was cheaper to get Premium to Business compared to direct purchase on Business. It gave all benefits of Business class including Lounge and Priority Service. Hope direct sale by Vistara is similar.

Leave a Reply

Your email address will not be published. Required fields are marked *