Perhaps one of the bigger loyalty angles that HDFC Bank Credit Cards has had for a long time has been the SmartBuy Website, which was one of the first white-label credit card websites to provide the multiplier opportunity. Since then, everyone from Axis Bank to ICICI Bank has copied the approach and made their own versions, to varying amounts of success.
HDFC Bank adds a new supplier of vouchers
HDFC Bank Credit Cards had a partnership with Gyftr/Vouchagram that has been running for over a decade, if I remember correctly. However, Gyftr didn’t have some inventory, which has now been corrected.
HDFC Bank went online earlier this week with a new vendor for Gift Cards/Vouchers called WooHoo, a business unit of PineLabs (one of India’s biggest payment networks). The second partner is again accessible through the Smartbuy website.
As you can see, the rewards are the same for the rest of SmartBuy, for instance, up to 5X rewards on HDFC Bank Infinia, Diners Black, BizBlack, Regalia Bizpower and Diners Privilege Credit Card. For the other HDFC Bank Credit or Debit Cards and the Payzapp app, there is up to 5% cashback.
What’s good is that there are now partners that were not accessible before, such as District and Marriott India Gift Cards.
Bottomline
HDFC Bank Credit Cards has added a new partner in WooHoo, which will bring new gift cards/vouchers for sale on the Smartbuy platform. This will mean there will be more surface area for people to earn rewards with a multiplier. This will also mean that new partners, such as Marriott, will get on board.
What do you think of the new addition to the HDFC Bank SmartBuy?
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