Vistara, the newest Indian airline, and a new full-service airline to come into India after a long while, is going full swing to get off the ground at the earliest moment possible. They recently got their first plane delivered, an A320 by the registration number VT-TTB, and VT-TTC is also going to be over shortly.
One of the interesting parts of an airline for me and this blog is the loyalty program. I’m personally loyal to a few airlines, and I think loyalty programs to lead to repeat traffic for customers.
For Vistara, it seems Club Vistara may be the name they choose for their loyalty program. They recently signed up with social media handles with this name on Twitter and Facebook.
Now, this could have just be some prankster as well squatting on the handles, but the fact that Vistara on Twitter follows the new Twitter handle is validation that this is an official page.
May I say, color me unimpressed with the name. But maybe it grows on me later, like quite some airline branding does these days.
The most important takeaway for me in this case is that this airline is already working on a loyalty program, so this is an important area on day 1, and I hope we’d be soon able to accumulate miles from our Vistara flights as well.
(H.T.: AviatorSymphony)
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Club Vistara! Staff Vistaar se kaam karega…haha!
Seriously, the name does need a shot in the arm!