Vistara pacifies loyalty programme members that nothing will change for now

A thing long coming was finally put in motion a couple of days ago. Tatas and Singapore Airlines announced the intention to fold Vistara into Air India in November 2022, and from there on, everyone has been wondering and opinionating on the next steps. The conglomerate applied for the approval of the Competition Commission of India, an essential step to move forward with the amalgamation of the two airlines.

Vistara assures loyal members that nothing will change.

In an email that has been pushed out to members of the loyalty programme of Vistara that nothing will change after the completion of the merger, that Club Vistara will remain the same as it was and so on. To reproduce the exact language,

We are cognizant of the fact that the news of integration would have raised questions in your mind regarding your Club Vistara membership. We would like to assure you that all the benefits and privileges associated with your CV Points, tiers, vouchers, etc. will remain unchanged as per the current program construct. Please be assured that your interest will always remain most important to us regardless of our corporate structure. We deeply value our relationship and will keep you informed of any significant changes to our program or its features.

This is a pacification move from Vistara. The question has been on the minds of their member base for a while, but now that the regulatory process has kicked off, they may have felt it necessary to reassure members that everything is still the same. And it won’t.

Here is how it will work from here on…

Airline mergers are incredibly complicated, as there will be many things to look out for. In the case of this merger, some of the things that come top of mind are:

  • People Integration
  • Fleet Integration
  • Systems Integration (tonne of them, including reservation, IT, back office, management of spares, etc. )
  • Network and Route integration
  • Loyalty Programme integration

The first step will be to close out the financial dealings and bring the company, people, and TATA SIA’s assets into Air India. The airlines will operate with their codes and Air Operating Certificates for a while, which means the Air India folks take care of the Air India part of things, and Vistara folks will take care of Vistara operations. From there, the duplications will be removed, and people will be brought into different functions depending on where they are needed.

What happens to Club Vistara and Flying Returns

After the merger, the two airlines will, at some point, offer a loyalty programme interchange, where you can move your Club Vistara points into Flying Returns at a preset ratio and vice versa. The Flying Returns programme in its current form is not fit for future consumption, so it will need to undergo massive changes to be competitive.

Once the new programme is ready, people will be able to move with their CV numbers, if they so wish, into the Air India programme, which will be the headline programme. Until then, the programme will continue as intended, and perhaps at some point, you will be able to put your Air India flights on Vistara and Vistara flights on Air India programmes.


Vistara has told their members that the loyalty programme remains as is at the moment, and there are no changes to the programme for now. They have further assured members that they will tell them more about any changes when they are ready to make them. Of course, changes will come by the dozen soon. For the cautious people, I’ve heard they’ve stopped accumulating CV points and are focussing on burning off their balances for the time being.

What do you think will be the way forward for Club Vistara? Do you agree with my assessment or look at it differently?

Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.

(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. For international transactions, use Paypal to process the transaction.)

We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

More articles by Ajay »


  1. I think the concerns are quite overblown. I’m quite confident that Tata’s will not shortchange either of the loyalty programs. They are in it for the long haul and not for short term gains. I have full faith in the team’s ability to execute this well.

Leave a Reply

Your email address will not be published. Required fields are marked *