Deal: Taj Hotels offering flat 50% off for TIC Gold/Platinum members and 20% off for everyone else

Many years ago, hotels started to offer member rates to counter OTAs, allowing the hotels to deal with the members directly, cut down on commissions paid to travel agents, and own the customer data and the life journey. It turns out; sometimes, it is also used for rewarding their best customers with a deal!

Taj Hotels’ Cherishing Togetherness 20% off for all members

Taj Hotels is offering a special 20% off to Taj InnerCircle members at Best Available Rate. Now, this might sound like a generic offer, but with hotel BAR’s being low right now, due to no tourism at all, you might get an even better rate. The offer is valid for booking till June 25, 2021, and stays till September 30, 2021.

a close up of a logo

Remember, you need to provide a valid Taj InnerCircle Membership number at the time of reservation at check-in, and it needs to be of one of the residents on the stay. The hotel will not honour the rate if the TIC details are not provided at check-in or match those who booked the room. Here are the details:

  • The offer is available at participating Taj, Vivanta and SeleQtions hotels only (Excluding Taj Safaris and amã Stays & Trails). Rate subject to availability at time of booking. Limited rooms are available on the offer. Blackout dates will apply.
  • A valid credit card must guarantee all bookings. The discounted offer is on selected rate plans only and cannot be used with any other promotional offer, package or negotiated rate.
  • Maximum occupancy per room is defined as per the hotel’s policy. Additional charges will be applicable for Children or Extra Adult in the room based on the hotel’s policy.
  • In case of no show, the hotel reserves the right to charge the room rate and taxes applicable for the duration of the stay on the credit card provided at the time of the booking.
  • Reservations exceeding five rooms on overlapping dates will be considered as a group booking. However, each hotel reserves the right to refuse such bookings based on availability and apply differential rates.
  • The Maximum Length of stay at a hotel is 30 nights. For stays of more than 30 nights, approval is required from the hotel. Each hotel reserves the right to refuse such bookings and will apply special rates.
a large building with a red dome on top with Taj Mahal in the background

The Taj Mahal Palace Mumbai

Taj Hotels’ Cherishing Togetherness 50% off for Platinum and Gold members

Taj Hotels is offering a marvellous 50% off to Taj InnerCircle Gold and Platinum members at Best Available Rate. Now, this might sound like a generic offer, but with hotel BAR’s being low right now, due to no tourism at all, you might get a very exciting rate. The offer is valid for booking till June 25, 2021, and stays till September 30, 2021. Only TIC Gold and Platinum members will be even able to see the rate, and they will need to log in to check these out.

a woman standing in front of a sign

There are some genuinely great rates if you start fishing on this sale and can make good use of this. For instance, at the Taj Tower in Mumbai, amongst other hotels in Mumbai you are getting just INR 4000 per night (not the palace wing). Taj Holiday Village and Fort Aguada are both going at a similar rate and adding a few hundred more for a breakfast inclusive rate.

a screenshot of a hotel room

Here is a sweet price on Taj Bekal. As you would note, it is a straight 50% off.

a screenshot of a hotel

Here are some great rates that one can access (members of the LFAL community have been booking!)

Which Taj/Vivanta/SeleQtions properties are you booking under this sale? 

Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.

(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. For international transactions, use Paypal to process the transaction.)

We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

More articles by Ajay »


  1. Hi Ajay,

    Was looking for any details or review of the taj club rooms and the benefits that the two upgrade vouchers offer which we get with the TIC Gold membership. Which properties are the best to use that voucher. Have booked using the 50% offer at their Darjeeling property after just using the Amex FHR offer on the Lake Palace Udaipur last month.

    In fact looking to do a few staycations in Mumbai itself with Taj Lands end and Taj Mahal Towers. They also seem to have rock bottom rates (i think till 30th September) now even though the 50% offer is now over.


  2. Taj IT makes Marriott systems appear like platinum.

    It’s been a year and still their website and app are buggy as hell.

    They really should be ashamed of what they are doing to their brand and believers.

    Absolutely pathetic.


  3. Returned back from a lovely weekend stay at Taj West End.

    Spent 2N w/ breakfast @ ~4k per night incl. taxes. Steal deal.

    Now booking another stay at Taj Madikeri/ Bekal coming month.

  4. Can anyone throw light on prices of properties of dal view/rishikesh/umaid bhavan /lake palace etc.Just to get an idea of prices of these properties with 50% off?

  5. This is mainly a marketing gimik. Only taj can afford to do this because they hardly have gold / platinum members due to their poor loyalty program.

    Do you think hotel chains like Marriott can do this , who have a good loyalty program which has a lot of members qualified as platinum / titanium?

    • @Rahul, please elaborate how many members do you think Taj has in India with the Gold/Platinum tier, and back up your statement please rather than throwing an “angur khatte hai” kind of statement. Oh, and it is Gimmick, not gimik.

      • I think probably, at least for now, they will have at least as many members as Amex plat card holders due to Shangrila tieup earlier.
        btw, how many plat holders will be there in india, in 6 digits?

  6. Is there any way now to get innercircle Gold through some credit card, I mean anything other than staying that many nights required

Leave a Reply

Your email address will not be published. Required fields are marked *