According to the Merriam-Webster dictionary, scoot means “to move swiftly”, but with the new Singapore Airlines subsidiary choosing to be named “Scoot”, I am not sure if they are hitting or missing the point. To me, it looks more like they are missing the point than getting it! Scoot, which was officially unveiled today, has been getting quite some press even before it took off. With this airline, Singapore Airlines wants to complete the loop of offering a choice of services to passengers. SIA being the full-service version, SilkAir being the regional version and Scoot being the medium to long-haul intercontinental version. The modus operandi is simple. The airline will operate in a 2-class configuration, and allow customization of most…

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