Joon Mumbai! Oh, how poetic. Air France has just announced that they are handing over their Mumbai and Paris flight, to their newly launched millennial-focused airline, Joon!
Currently, Air France operates a flight on the following timings between Mumbai and Paris CDG:
AF218 CDG1040 – 2355BOM 772 D
AF217 BOM0210 – 0735CDG 772 D
This flight almost overlaps with the Jet Airways Mumbai & Paris operation, where the airline has a Joint Venture since last November. Understandably, since both the flights are targetting to meet the morning bank of departures to North America on AF/Delta.
9W124 BOM0255 – 0820CDG 77W D
9W123 CDG1135 – 0045(+1)BOM 77W D
I’ve never understood personally how operating two flights at the same time would help, but now clearly Air France is up-gauging capacity on this route, providing an Airbus A340 on the route in the summer schedule, so I would imagine it is working for them.
Joon Mumbai and Paris
As from 18 June 2018, Air France will entrust its Paris CDG – Mumbai service to Joon. The two cities will be connected with a daily flight operated by Airbus A340. Joon is supposed to have 4 A340s by Spring 2018, however, has none as of now.
Last year, Joon was launched as a new-generation airline for millennials by Air France. As described by Air France then,
Joon is especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.
Another press release codifying the product stated:
Air France has introduced Joon, a new travel experience crafted to accommodate the modern traveler with an emphasis on flexibility and personalization. The new airline concept aims to evoke the qualities of a rooftop bar and entertainment network. Joon is expected to have 28 aircrafts by 2020, including 10 long-haul Airbus jets.
Joon will offer a free catering in the Business cabin and a new paid option in economy with around 60 snacks. In addition, the YouJoon entertainment channel enables customers to access in-flight streaming on their smartphones, tablet, or laptop. Customers can recharge their batteries with the individual USB port.
The AlloSky Virtual Reality Headset will be available to Business customers on long-haul flights in collaboration with SkyLights. This new generation headset provides high-definition screens and a diopter correction to adapt to everyone’s eyes.
Here is a video depicting the Joon brand identity. Essentially, cabin crew will wear electric-blue polo shirts and white sneakers.
The timing of the flight stays largely the same:
AF218 CDG1140 – 0005(+1)BOM 343 D
AF217 BOM0155 – 0805CDG 343 D
For dining, Joon will serve a full meal in Business Class. In Premium Economy and Economy class, a full meal and a second catering service will be offered, which is interesting, since Joon intended to sell these meals initially. In addition, customers will be able to discover a selection of organic, natural or gourmet products available for sale from the Joon crews – aperitifs, smoothies, ice-cream, hamburgers, sweet and savoury snacks, and more.
I am not sure what is the intention here. I know IndiGo wants to fly long-haul no-frills in the coming years, but I am not sure why is Air France trying to upend them into a long-haul low-frills flight. The airline already has A340 flights scheduled out of Mumbai, so I am not sure if this is a transfer of the airplane to Joon and hence the operation by Joon, or if Air France really expects Indian customers to have a business class passenger take nicely them being welcomed by T-shirt and sneakers toting flight cabin crew?
What do you make out of the move of Mumbai to Joon? Would you like to fly them? I sure as hell do want to try this one out!