American Express Platinum is one of the foremost cards from the privileges perspective around the globe, backed by the well-known American Express customer service. I remember when they launched the card in India about 6-7 years back, it was an invite-only product, with tonnes of privileges, but also some solid signup gifts such as Longines Watches & Membership Reward Points for signup, to justify the INR 50,000 + taxes membership fee per annum.
Amex’s sole competitor in this lifestyle card space was the Citibank Ultima, which till last year, provided 50K JP Miles, 5 JP Upgrade vouchers and JetPrivilege Platinum status, however, the proposition got significantly diluted, and as a result, I personally cancelled my Citibank Ultima credit card recently as well, switching over to a second Citibank PremierMiles in the process.
Anyhow, I was informed on Friday that American Express, for the month of February 2014, has a special promotion running, where they are providing INR 40,000 worth of Taj Hotel Group’s stay vouchers (4 INR 10,000 vouchers, valid for stays at Best Available Rates in India, within 6 months of issuance date). This effectively brings the subscription cost of the card for the first year to INR 16,180 inclusive of taxes.
While I intend to do a full analysis of this card later in the month, the salient features of the card are as follows:
- Access to the Platinum Lounge at Mumbai and Delhi Airports
- An Unlimited Priority Pass for yourself and one supplementary card holder
- Gold Tier Membership to the Taj Inner Circle Program & Highest Tier Membership to the Taj Epicure Plus Dining Program
- Access to the Fine Hotels & Resorts Program, which is a curated list of 700 or so properties which provide additional benefits on booking via Amex
- Access to Delta SkyClubs while travelling in the USA, and 100 lounges apart from the Priority Pass program
Quite simply, this is a lifestyle and privileges card, and not something I’d put a lot of spend on, unless I required an unlimited credit line, or I wanted to make it to being the 201st person to get the recently launched Amex Centurion card in India.
But if you’re interested, you should connect with Amex and apply for this card. Make sure to ask for the promotion details, and remember, the minimum income bar on this card is Above INR 25 Lakh per annum.