Like we wrote earlier today, HDFC Bank and IndiGo are partnering on launching a new co-branded credit card. They have just announced the latest credit cards at an event being held at DLF Promenade in Delhi and will be riding on the MasterCard platform for this one.
The new credit cards, in the legacy ways of IndiGo, have been branded as ‘Ka-ching’, going after the sound of the money till reference. The cards will be launched in two variants, 6E Rewards and 6E Rewards XL. Customers will be able to avail of complimentary Air Tickets on activation for an amount of INR 1500 or INR 3000, depending on the variant. The credit cards will allow customers to accrue accelerated 6E Rewards on IndiGo transactions. They can also earn additional 10-15% 6E Rewards on dining, shopping, transport and medical spends with Featured Partners.
Furthermore, customers will have access to other benefits, including priority check-in, choice of seats, and a complimentary meal.
The Ka-ching card will also offer 14 travel and lifestyle benefits. This includes lounge access, complimentary expert medical opinions from global experts, freedom to play golf in some of the top golf courses in India. Cardholders will also be able to avail
Mastercard concierge services, airport limousine service and enjoy premium benefits and savings on hotels, car rentals and flight bookings.
Let’s have a look at the two variants. The 6E Rewards card, which will be the entry-level card, will have the following features.
- Complimentary Air Ticket worth INR 1,500 on activation
- 6E Prime Add-on (priority check-in, choice of seat, and a complimentary meal)
- 2.5% 6E Rewards on IndiGo transactions
- 2% 6E Rewards on dining, entertainment and grocery transactions
- 1% 6E Rewards on all other non-IndiGo purchases (except fuel & wallet)
- Up to 10% 6E Rewards on Feature Partner transactions
- A discounted convenience fee of INR 100 per passenger per segment
- 1% Fuel surcharge waiver
The 6E Rewards XL card, which is the higher-end version of the product, is even more power-packed and has a much higher reward on spends:
- Complimentary Air Ticket worth INR 3000 on activation
- 6E Prime (priority check-in, choice of seat, and a complimentary meal)
- 5% 6E Rewards on IndiGo transactions
- 3% 6E Rewards on dining, entertainment and grocery transactions
- 2% 6E Rewards on all other non-IndiGo purchases (except fuel & wallet)
- Up to 15% 6E Rewards on Feature Partner transactions
- 8 Complimentary Domestic airport lounge access
- 1% Fuel surcharge waiver
- A discounted convenience fee of INR 100 per pax per segment
The 6E Rewards card will be priced at INR 750 per annum, and the 6E Rewards XL will price at INR 2,500 per annum. These are products which are targetted at the sophisticated Indian travellers, who are counting on IndiGo for their travel needs. The product will be a by-invitation product for the moment, and IndiGo will choose the customers to invite at the moment. I appreciate that strategy since it worked very well for the Amazon ICICI Bank launch, and it also allows for the Bank/Airline to iron out the issues before they open up the product for everyone. For everyone who signs up for the product, they are getting their money back just with the air tickets itself.
In the process, IndiGo has also walked into another transition phase of their journey. 6E Rewards will most probably be a loyalty programme of some sort as well, but will it be only available for customers who have the cards or not. I am told by Shipra, who is at the event, that redemption is not a straight-through 1:1 redemption, in the sense that 1 point = 1 INR is not a done deal.
IndiGo has finally taken the stepping stone of transitioning from a no-frills airline to a more evolved network carrier, such as JetBlue in the USA. HDFC Bank is a great partner to go with, given the number of regions HDFC Bank will be able to cover for IndiGo. For instance, customers of this card can sign up from Gorakhpur as well as Guwahati, and not just the metros which would be the case with, let’s say, a Citibank.
What do you think of the new IndiGo Credit Card powered by HDFC Bank and MasterCard?
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