When I started this website in 2011, I hardly realised that we would outlive airlines and their partnerships. In 2012, Citibank and JetPrivilege had gone their separate ways, and JetPrivilege was carved out from Jet Airways to become a full-blown mileage factory. JetPrivilege went on to appoint many banks as co-brand credit card issuers. Their first partnership was with HDFC Bank, where they both issued credit and debit cards.

Since the transition to InterMiles, interest in new cards has been slow. However, both the entities (HDFC Bank and JetPrivilege Private Limited) kept the relationship ongoing despite no anchor airline for JPPL in India.

However, HDFC Bank is now preparing to wind up this relationship. It seems the partnership was supposed to be revisited after a decade (or perhaps extended by five years after the first five years were completed), and this time is going to be over in December 2022. HDFC Bank had already placed a hold on issuing new credit cards as a part of the co-brand lineup earlier.

Now, they are sending out a message to customers about the imminent closure of this partnership. As per HDFC Bank, they will replace all the debit cards issued as a part of their partnership with JPPL with one of their other debit card products.

Bottomline

HDFC Bank and JetPrivilege Private Limited will discontinue their partnership as of mid-December 2022. Consequently, any co-branded products will replace other cards from the HDFC Bank stable.

What do you think of the decade-long partnership between HDFC Bank and JetPrivilege coming to a close? What benefits did you reap from the partnership while it was still going strong?

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