Etihad launches its new livery on the B787 & the A380

Etihad has been undergoing a secret makeover for months, but they don’t make a secret of it when they are ready. As a 11-year young airline, I really love their luxury product in the First Class, however, they’ve been upping the game with their new cabin products, including the Residence which they will launch on their A380 later this year.

Not just that. There has been a lot of discussion around the interwebs of a new livery that would come in on the new planes. I absolutely love the old one, but the new livery was just introduced a couple of days back on the A380 that Etihad has on order…

etihad a380

And then just a short while back, on the Boeing 787

Etihad 787

And of course, it looks stunning. This livery, bearing the Desert Diamond tail, has been designed by Landor Associates, one of the renowned brand consulting firms, which also counts Jet Airways, Cathay Pacific and Singapore Airlines amongst its clients.

The new livery draws its colour scheme from the old one, bringing in colours such as copper, slate and caramel from the current livery. It is being called the Facets of Abu Dhabi.

The new livery will be rolled out across the existing 100 planes of Etihad over the next 3 years. Here are some cool videos introducing the livery as well:

The Etihad A380 starts to fly between Abu Dhabi and London Heathrow from December 27, 2014 and as more planes get delivered, they also go to Melbourne, New York, Paris and Sydney.

The Etihad B787 will start to fly between Abu Dhabi and Dusseldorf in December 2014, and then they send the plane to Mumbai and also to Washington DC for a month each.

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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