American Express is starting 2023 with a bang. Amex has given their Cardmembers another opportunity to earn more Membership Rewards points. We wrote about the American Express Reward Multiplier in detail here.

The American Express Reward Multiplier is a shopping portal that allows you to earn more reward points when you pass through the portal to your desired shopping site. The points on offer differ per card variant.

• American Express Platinum Card: 5X Points (1X Basic/INR 40 + 4X Bonus)
• American Express Platinum Reserve Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Platinum Travel Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Gold Card: 5X Points (1X Basic/INR 50 + 4X Bonus)
• American Express Membership Rewards Credit Card: 2X Points (1X Basic/INR 50 + 1X Bonus)
• American Express SmartEarn Credit Card and all other Cards issued by American Express: 2X Points (1X Basic/INR 50 + 1X Bonus)

The portal excludes all Corporate Cards and Cobrand Cards from earning more points. American Express allows you to make up to 25,000 bonus Membership Rewards points per month with the Reward Multiplier.

How does the American Express Rewards Multiplier Work?

Before you shop, you need to click through the link from the Reward Multiplier website, which takes you to a screen like this.

Reward Multiplier Special Promotion offering up to 23X Membership Rewards Points

American Express is offering 23 Membership Rewards points/INR 100 on all cards offering the Reward Multiplier feature for orders placed between January 21 – January 31, 2023. This is a significant hike for the lower-end American Express Cards for sure.

Centurion Cardmembers, however, get 23 times the usual rewards, so 23X points for them.

During this promotional period, Reward Multiplier offers of 10X Membership Rewards points on the Black Card, 5X Membership Rewards points on American Express Platinum Card and American Express Gold Card, 3X Membership Rewards points on American Express Platinum Reserve Credit Card and American Express Platinum Travel Credit Card, and 2X Membership Rewards points on other American Express Proprietary Cards will not be applicable. Cardmembers will instead get a higher accelerated earn of 23 Membership Rewards Points on every spend of INR 100 via the Rewards Multiplier. These include:

• Amazon
• Flipkart
• TataCliq
• MakeMyTrip
• Etihad
• Oberoi Hotels
• IHG Hotels & Resorts
• Croma
• Tanishq
• Hidesign
• FabIndia
• Marks & Spencers
• Apple
• Dyson
• Lenovo
• One Plus
• Samsung
• Ajio
• Forest Essentials
• Nike
• Myntra
• Kenzo
• Farfetch
• Ubuy
• Chicme

The e-vouchers sale will not attract 23 points/INR 100 spent.

Bottomline

This is a lucrative offer if you believe in the power of Membership Rewards points as I do. For cardmembers of the American Express Gold Charge Card, American Express Membership Rewards Credit Card and other such cards, it benefits them even more. Instead of 4 points/INR 100, they will now earn 23 MR points/INR 100 spent. So go on and shop over and make the most of this promotion.

What do you think of the new Reward Multiplier promotion from American Express?

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