‘Crack the Case’ inspires IHG Priority Club fall promo!

The IHG Priority Club just announced its fall promotion valid from September 15, 2011 to December 31, 2011. This one is called a ‘Brand Multiplier‘ and seems to be inspired by the ‘Crack The Case‘ promotion that ran about a year back from PCR. ‘Crack the Case’ was a customized promotion and each participant selected by PCR was allocated a few tasks and on completion of each task, one would get a certain number of bonus points.

My ‘latches’, as they were called, included one of staying at at least 4 different IHG brands in the promotion period and I’d be awarded 4400 bonus PCR points. So, that was one easy kill!

This fall, PCR has taken inspiration from the promo, and instead of a regular ‘Stay x, get y’ promo, has moved to get its loyal folks to experience various IHG brands. On offer is a minimal of 500 PCR points every night you stay at a IHG property after being registered for the promo. The multiplier kicks in once you stay at the second, third and fourth brand. So, you could go to an Intercontinental, Holiday Inn, Indigo and Crowne Plaza over the period and get 4x bonus on all your stays.

Here is how it works.

  1. When you stay at Intercontinental, you will get 500 PCR points per night.
  2. When you hop on to the Holiday Inn, you get the 500 PCR points and you move to level 2. Here, you earn the 500 points per night, yes. You also activate a level 2 bonus, which means per night (including your Intercontinental nights) you get another 500 points more credited to your account after 31st December, 2011.
  3. In case, you moved in to the Indigo hotels, you unlocked level 3, and you earn the 500 points plus 1,000 points per night bonus (in stead of the 500 points bonus mentioned above)
  4. For four or more brands, you unlocked level 4. Here, you earn 2000 PCR points per night (500 base and 1,500 for level 4).
All in all, you can earn the 500 points per night upto 20,000 points, which means you get the bonus for 40 nights. Upto 60,000 bonus points are allowed to be earned. Which means, at level 4, you get bonus points @ 1,500 points for each night and hence totalling 2,000 points per night.
Now if you are on the road for 40 nights this fall, this is a serious promo to go for. At roughly a cent per PCR point, you have upto $ 800 worth of PC points coming your way, good for 4-6 nights at various IHG brands!
P.S.: As usual, requires pre-registeration. Here is the offer link.

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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