Citibank India launches 2 new targetted promotions for cardmembers

Citibank, which will soon exit its India business, and consequently their Credit Cards business, has launched a couple of new promotions for cardmembers in June 2021. This is the first time I hear of promotions on Citi Cards, after the six-month-long online shopping promotion launched by them earlier in 2021.

Spend now to get an Amazon Pay Gift Card

Citibank has rolled out a targeted offer to some cardmembers, offering an Amazon Pay Gift Card for a minimum spend to be completed within a month. Some people have the offer rolled out on June 5 and have till July 5, 2021. Another offer rolled out is between June 8 to July 7, 2021.

The transactions that qualify as eligible will include all purchases done by the Cardmember during the Offer period using the Citibank credit card selected for this Offer. Qualifying spends exclude all EMIs pertaining to Citi Quick Cash (Loans on credit cards), Citi Flexibill (Balance conversion and Balance transfer programs), Citi Paylite (Dial an EMI) and Merchant EMIs. Qualifying spend amount will be calculated net of any reversal or refund that is credited to the Citi card account on or before the offer fulfilment date.

The promotion, however may, or may not have a high return. For instance, someone I know received a promotion valid for INR 25,000 spend and would only get an INR 850 Amazon Voucher, which is pretty meh in my view.

Suppose one spends on the Citi Card targetted and converts to EMI via Dial an EMI and Merchant EMI. In that case, the original value of the transaction will qualify, provided the transaction is done during the offer period. Cash withdrawals, all types of fees and charges, standing instructions and Goods and Service Tax (GST) will not qualify as spend for this Offer.

Cardmembers who qualify for the Offer will be sent an Amazon Pay Gift Card of the value as communicated in the offer via email & SMS on or before September 30, 2021.

The full T&C of the promotion.

Earn cashback up to INR 500 with online spending on Citi Credit Cards

Another promotion rolled out by Citibank for Credit Cardmembers is for online spending for targetted cardmembers. Per this promotion, you need to spend at least INR 2500 online per month for three months to receive the full cashback.

The offer is valid between June 8 and September 8, 2021, only for online/e-commerce/Card not Present transactions during the offer period. Customers need to make minimum cumulative spending of INR 2500 each during the periods:

  • June 8 – July 7, 2021 (INR 100 cashback)
  • July 8 – August 7, 2021 (INR 150 cashback)
  • August 8 – September 8, 2021 (INR 250 cashback)

On the whole, if one went through with all three months, one gets a blended average of 6.66% return on spends. However, if you spend for the first time under the offer in the July – August period, then you get only INR 100, just as if it is the first month and so on. The cashback will be credited directly to the credit card of eligible customers within 90 working days from the end of the offer period subject.

Here are the full T&C of this offer.

Citibank has launched two new promotions for cardmembers, albeit targetted. The first one is targetted for minimum spends, and the second one is targetted for online spending. Check your mailbox or your text messages to see if you have been targeted for this promotion. The reward rates are not so great on at least the first promotion.
Did you get targetted for either of these promotions by Citi? What is your promotion, and how do you intend to use it?

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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Comments

  1. I believe the good part is that Citi considers wallet loads as spends, and as t&c is silent on that aspect, so even wallet load every month will give you good return in second offer

  2. Would rent payments be eligible for the first offer? i got both the offers. First offer with Rs 700 AZ GV on spend of 30k. Second offer modified and validity – April to June. Also the qualifying spend for me is just 500 p.m.

  3. Got both on my card. It’s definitely better then recent DCB ones where they offered similar value on 10x higher spends

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