American Express has been doubling down on the Membership Rewards’ Rewards Multiplier feature since its launch in 2020. The attempt is to bring more focus on the rewards currency of American Express, which is Membership Rewards. When you route your purchases via this portal, you earn MR points depending on the card you put your purchase on, as follows:
- American Express Centurion Card: 10X MR points
- American Express Platinum Card: 5X MR points
- American Express Platinum Reserve Card: 3X MR points
- American Express Platinum Travel Card: 3X MR points
- American Express Gold Card: 2X MR points
- American Express Membership Rewards Credit Card: 2X MR points
- American Express SmartEarn Credit Card: 2X MR points
As I recently noted, American Express started to offer 5X points on the Gold Card recently.
Purchase vouchers for over 150 brands and earn MR points now via Rewards Multiplier
Another new feature added by American Express for the Rewards Multiplier portal has been the addition of the ability to buy vouchers via the portal now, a-la HDFC Bank Smartbuy.
Since American Express has partnered with Gyftr, the e-voucher issuance company which is also used by HDFC Smartbuy, the assortment of brands is the same, or in fact better. Not just that, your points multiplier posts in 5 days, which is much faster than the points multiplier posting in up to 120 working days for other purchases. Just one thing to remember, the maximum number of Bonus MR Points that could be earned by you would be capped at 25,000 Bonus MR Points per month via Rewards Multiplier.
Here are the currently available brands on the American Express Rewards Multiplier portal for voucher purchases:
- 1mg Prescription Medicine
As you would note, there are certain prominent B2C brands here, such as Uber etc. which are not even around on the Smartbuy portal for a purchase. Another thing to note is the fact that the points are posting as per the 5-day timeline as being announced by Amex and many people have reported this to be correct.
American Express has launched the ability to purchase vouchers via their own Rewards Multiplier portal in July 2021, which could get you up to 5X more points for the purchase, (and 10X for Centurion cardmembers). There are over 150 brands on offer, including prominent day-to-day brands such as Swiggy, Uber and Amazon. The points post within a week as well.
What do you think of the new addition to the American Express Rewards Multiplier portal to buy vouchers, and what are some creative uses you have in mind for this proposition?
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