Air India planning to offer inflight internet

Air India is trying to find a unique selling point to stay relevant to the travellers it serves, and in-flight internet might just be it from their perspective. After the new found acceptance from Star Alliance, they might just be trying to build a customer-focussed organisation.

According to The Times of India, the airline is now investigating the proposition to buy and install wifi internet services on their planes. As per the report, the early steps have been taken to look at vendors, and while this may not indicate that it will have wifi anytime in the next few months or years, it is a start.

AI chairman Rohit Nandan has set up a panel of top AI officials to examine the technical aspects and ensure that onboard Wi-Fi connectivity happens in a cost-neutral way for the airline and in fact helps the Maharaja earn some money.

We’ll see where this goes, and if Air India would be able to make this happen in super quick time before their freshly funded full-service competitor turns this into their USP. However, I’ll give them brownie points for at least having started the conversations.

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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