Now, all of us know that Air India, being the flag carrier and owned by the government, is run by bureaucrats. So, they have a hit and miss track record with special promotions which are not thought through to the end, and this current one is just one of them I suppose. In a promotion launched for the international markets, Air India is offering Non-resident Indians and international passport holders the offer to travel in India on AI, with a package of tickets which cost anywhere from US$ 200 + taxes (for 2 segments) to US$1000+ taxes for 9 segments in the economy segment. Taxes per segment are usually in the region of 10$ or less per segment, depending on…
Marketing
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