Scandinavian Airlines (SAS) recently switched its alliance allegiance from Star Alliance to the SkyTeam alliance. The airline did this after emerging from bankruptcy protection and being taken over, in part, by Air France-KLM.

As is expected, the airline and the alliance are making a big deal about this and trying to engage as much with their members to get them “used to” the SkyTeam alliance. To get their loyal customers to “break in” and experience the SkyTeam alliance members, the airline has launched an interesting gamified promotion, offering a boatload of points.

Fly 15 SkyTeam airlines and earn a million SAS EuroBonus points.

The SAS EuroBonus loyalty programme is incentivising its members to try out other SkyTeam airlines during the rest of 2024. The programme has launched a new promotion, where the more SkyTeam airlines you fly, the more bonus points you earn.

The Promotion is simple in its construct:

• Fly five different SkyTeam member airlines, earn 10,000 SAS EuroBonus bonus points
• Fly ten different SkyTeam member airlines, earn 100,000 SAS EuroBonus bonus points
• Fly 15 different SkyTeam member airlines, earn 1,000,000 SAS EuroBonus bonus points

If you fly 15 SkyTeam member airlines, you earn a million bonus points; no other conditions apply. This is not a “one person will win” promotion; everyone who completes the challenge wins.

Of course, there are some things to take care of. Here are the salient pointers:

• You need to register for the promotion using the EuroBonus/SAS App.
• You need to travel between October 8 and December 31, 2024.
• For a flight to be eligible, EuroBonus points must be earned or redeemed to pay for the flight. Even award flights, when booked through EuroBonus, would qualify.
• It is the operating carrier that counts. So, for example, if you book a flight where one segment is with SAS and the other with Delta, it counts as two partners for the challenge.

These airlines are eligible for the promotion (17 in count), excluding ITA Airways and Middle East Airlines. You need to travel on 15 of these to get the million points.

It is incredible that we haven’t seen such a fun “explorer”-style promotion in a long while. I remember IHG used to send people on a task-based promotion pre-pandemic, and now everyone serves up plain vanilla “do x earn y” promotions, which lack imagination. And for that, I must give full marks to SAS EuroBonus for the effort. On the other hand, this is “tough” enough to be not gamified at scale, so the potential outgo from the pockets of the airline is limited, honestly.

Bottomline

SAS EuroBonus has launched a new gamified promotion to celebrate their entry into the SkyTeam alliance. You get a million points if, in the next 13 weeks or so, you fly 15 SkyTeam Airlines. And there are comparatively fewer rewards for the other fewer airlines flown.

How many people will get this done to get the million miles?

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