It seems to be curtains for Plaza Premium Group and Priority Pass Card finally. As we reported earlier, the two parties had decided not to continue their partnership beyond July 1, 2021, when the contract expired to offer Plaza Premium Group lounges on the Priority Pass network.

Plaza Premium Group enters strategic alliance with Dragon Pass International.

In what seems to be a move to expand their offering after the Priority Pass deal runs out, Plaza Premium Group and Dragon Pass International today announced a strategic partnership to offer an integrated solution of airport experiences to their corporate clients through direct access to the largest airport lounge and other airport services network globally, providing end-to-end airport hospitality products and services offering with more choice, flexibility and digitally-led customer experience.

Plaza Premium Lounges currently has over 196 own-branded and third-party-managed lounges worldwide, with projections to grow to over 500 in the next 3 years. Additionally, DragonPass offers a network of 1,200 lounges worldwide.

The newly formed partnership aims to reach and serve more businesses and travellers worldwide, increasing B2B2C (business-to-business-to-consumer) accessibility to premium travel services. Clients of Plaza Premium Group and DragonPass, such as financial institutions and corporates, will be able to offer their customers access to the best of both worlds: Exclusive access to high-quality lounge experience offered by Plaza Premium Group’s flagship brand Plaza Premium Lounge and a worldwide network of global lounges aggregated by DragonPass.

In addition to curating the largest network of lounge offers, DragonPass and Plaza Premium Group jointly offer comprehensive end-to-end airport hospitality service suites powered by a digitally-led customer experience. Plaza Premium Group currently owns and operates four key airport service and brand portfolios: Plaza Premium Lounge (lounges), Aerotel (airport transit hotels), ALLWAYS (meet-and-greet and concierge services) and Airport Dining (a wide collection of dining concepts).

DragonPass has a global presence digitally distributing key premium travel services within its Airport Ecosystem including lounges, limousine & ground transportation, meet & assist, fast-track access, dining, valet parking, baggage porterage and advanced medical services.

Through the partnership, the two companies will distribute their combined services to corporate clients, offering more benefits and choices, favourable pricing, greater flexibility via a digitally-led distribution solution to ensure seamless customer experience and secured data management.

On this occasion, Bora Isbulan, Chief Commercial Officer of Plaza Premium Group, said,

Partnering with DragonPass is one of the key initiatives in our global business transformation to reshape distribution dynamics in the evolving travel market. Together, the two companies are set to offer over 1,700 lounges to corporate clients by 2024-2025. The partnership will not only provide the biggest and best quality airport services, very importantly, it aims to offer a strong, flexible, innovative, data-driven and affordable 360-degree airport hospitality solution to our customers. In the post Covid-19 era we will see greater demand for navigated airport services, assisting travellers through airport arrival with transfers and fast-track services, and greater demand for lounge and in-terminal hotel use, as these services help travellers minimize interactions with others and alleviate stress – the collaboration with DragonPass will help us meet these needs in more locations around the world and make travel an enjoyable and comforting experience once again. The partnership is an exciting, game-changing opportunity to extend and elevate our service offering globally, and supports us in our expansion plans, across territories, services and beyond.

Mark Koch, CEO of DragonPass International, said

I am delighted that DragonPass and Plaza Premium Group have formed a strategic partnership, that creates not only the largest global lounge network in the world, but also helps to evolve the ever-outstanding airport ecosystem environment and existing programmes for travellers all over the world, backed by the market’s leading technology. This alliance is formed by the great respect we have for each other, along with the long-term relations built on trust and transparency, as we form closer ties and take the global travel market by storm,

In India, DragonPass used to be offered via their partnership with DreamFolks, which used to supply it further to ICICI Bank as a client. However, this partnership ended in March/April 2021.

Bottomline

Plaza Premium and DragonPass have signed up for a strategic partnership where all of Plaza Premium Lounges will be offered via the Dragon Pass network. This would enable the customers of banks and financial institutions who partner with DragonPass to offer access to Plaza Premium’s over 180 lounges to their customers, which is a huge step-up in the network for DragonPass. Of course, there will be more cross-selling of both parties’ offerings on each other’s network as well in the future.

What do you think of the new tie-up between Plaza Premium and DragonPass?

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