Marriott, which is the largest hotel operator in India, recently moved to a dynamic pricing model for their Marriott Bonvoy redemptions. The headline impact is, that there is no longer a category in place, and for the moment, Marriott is not unleashing a fully dynamic model. So, the redemption prices will move more frequently from here on, and no one fixed number is attached.
At the time of rolling out the update, Marriott Bonvoy said that only less than 3% of their properties around the globe will see a spike in terms of redemption prices and that they intended to align award redemptions more closely to the cost of the stay and will also factor in occupancy.
However, for stays in 2022, roughly 97% of the hotels will be still priced for awards in terms of the current range set for the minimum and the maximum number of points required, and only about 200 hotels (3% of the portfolio) will require more points than their current requirements. In 2023, however, the ranges go away, and no longer will there be no floor/peak points required at a particular hotel. Here is the complete list of hotels that will change the pricing for stays in 2022, for those who want to look it up.
At that point, I’d highlighted the Indian properties which will cost more in 2022 when the dynamic pricing will kick in.
- Hotels that will go up/down by a maximum of 5,000 points per night
- Four Points by Sheraton Srinagar
- ITC Kakatiya, a Luxury Collection Hotel, Hyderabad
- Hotels that will go up/down by a maximum of 10,000 points per night
- ITC Royal Bengal, a Luxury Collection Hotel, Kolkata
- The Westin Pushkar Resort and Spa
- W Goa
- Hotels that will go up/down by a maximum of 20,000 points per night
- Westin Goa
How much more do you expect to pay for a Marriott Hotel if redeeming points in 2022?
Now that the redemption pricing for all the hotels in India has stabilised to an extent, I thought I’d put together a list of all the lowest redemption rates you can expect to see in 2022, in case you are planning a redemption in India for a Marriott Bonvoy hotel. All of these are the lowest and highest prices you will find as of April 6, 2022, and after inspecting the full schedule of all hotels to the extent it was available.
There were some takeaways:
- At one hotel in Goa, you can expect to pay anywhere between 30-60K points.
- At four hotels across India, you can expect a variance of 20K points.
- At 27 hotels across India, you will see prices fluctuate in a band of 10K points
- At 90 hotels, the prices move in a band of 5K points
- At 5 hotels, which are perhaps new or well stabilised, prices in terms of points are not moving for now and the same year around.
Here is the full list for your reference.
Bottomline
Effective March 29, 2022, Marriott has introduced dynamic pricing for redemptions with Marriott Bonvoy. That means, you shouldn’t expect to pay the same price every day, and prices could move up or down, depending on how full the hotel is. This is not actually as bad in USD terms, as we can see that a majority of the hotels will move in a 5000 points band in terms of pricing. Of course, this is subject to change. And even for the times ahead, this should be the definitive list that can tell us how far out the pricing has come compared to where Marriott started dynamic pricing on their hotels.
What do you think of the changes made to pricing compared to earlier prices offered by Marriott Bonvoy for Indian properties?
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Its a major devaluation.
Example – The JW Walnut Mussorie redemption was 25000 points, now the range is 30k to 40k (a devaluation of 25% to 70%)
Is Bonvoy worth holding?
@T, Kind sir/ma’am, not sure what era are you referring to. JW Mussoorie was 30-40K for over two years already. I went there in 2019, 2020 and 2021 all paying between 35-40k a night. ♂️
Sir, Thanks for your reply.
I stayed three months back at 30k per night for three nights; not sure if there was any redemption campaign.
@T you counter your own point where you said it was for 25K.
I meant 25k, typo.
Hi Ajay,
Thanks for another great read.
Do you still think Marriott is a great loyalty program after these changes!
I have 10 lac points and feel hopeless with this devaluation.
Can you pls share the variance for Maldives as well?