It wasn’t long ago, that JetPrivilege relaunched as InterMiles, and just earlier this year, I was at the launch party held in Mumbai. InterMiles, in its new avatar, had moved away from the frequent-flyer programme of Jet Airways to become a rewards programme that rewarded you for lifestyle consumption, credit card swipes, travels and shopping purchases, while allowing you to use your miles for flights, hotels and other purchases.

Then, the CoVid-19 pandemic happened. The world of loyalty programmes has gone topsy turvy trying to figure out what is the best approach to keep the customers engaged. InterMiles’ first move was to stop any mileage expiry till July 31, 2020. Further, InterMiles also launched various stay-at-home and earn miles promotions, such as with TedX Webinars and other initiatives to gift you miles at home.

InterMiles has now reset membership year till May-2021.

At the time of launch, InterMiles had reset the membership year for everyone to start on November 13, 2019, through November 2020. However, with the pandemic heading their way, InterMiles has taken a new stab at keeping their members engaged. InterMiles has now extended the elite membership for everyone till May 2021. This has been done by resetting the membership year to become from June 1, 2020, to May 31, 2021. The changes have been rolled out to eligible accounts recently. For instance, this is my membership account when I logged in today.

And this is Shipra’s account.

The shift takes away some of the eligible flights that may have been made earlier in the year, as I have not flown at all since mid-March 2020. However, it gives a more extended period to earn back status again, and there is a change to the perks as well, which is better than the previous perks that the status used to provide. I will write a separate post on that since it seems a broad enough topic to discuss separately.

Bottomline

InterMiles has given a 7 month-long extension to members who were elite-tier members of InterMiles and has moved the qualification window appropriately as well. InterMiles has also added new benefits for members in the process of revamping the programme. I am however not aware as to how this affects members who have already re-qualified before the pandemic hit.

What do you think of the new move from InterMiles? How has your account been affected by the new InterMiles move. 

(H/T: Bhuwan Agrawal)

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