Emirates Skywards has come a long way since its 2000 launch with just 76,000 members. Today, it boasts around 37 million members in 190+ countries – India alone is Emirates’ fifth-largest market, with over 2 million Skywards members. Along the way, Skywards built a vast network: hundreds of airline and lifestyle partners, over 1,400 flight destinations, and 30,000+ hotels, plus 20 co-branded cards and thousands of retail outlets.
In regular times, Skywards processes over 120,000 miles-earning transactions daily, and members have redeemed nearly 400 billion miles to date. The program was recently crowned “Best Global Airline Loyalty Program” at the 2025 International Loyalty Awards, and it ranks among the world’s top loyalty schemes (e.g., #9 globally and #1 in the Middle East/Africa in one 2025 industry survey).
Emirates’ 25 years celebrations: a million miles giveaway
To mark its 25th anniversary, Emirates launched a Silver Jubilee campaign in late September 2025. For 25 days (September 25 – October 20), members are treated to sweepstakes, surprises, and bonus offers. A new “25 Years” silver livery has even appeared on an A380 flying worldwide (a fun spectacle for frequent DXB travellers).

The Emirates A380 “Skywards 25 Years” livery
The centrepiece of the Silver Jubilee celebration is a 25-million Skywards Mile giveaway, with random prizes from 100,000 miles up to a grand 1-million-mile jackpot for lucky members who register and earn miles during the promo. Three tiers of prizes are on offer: 1 Million Miles, 250,000 Miles or 100,000 Miles. You need to earn Skywards Miles between 25 September and 20 October with Emirates, flydubai and participating partners to enter the draw.
Emirates is also offering a 50% bonus on Skywards miles when you book an Emirates or flydubai flight during the specified period. You need to book flights by October 20, 2025, for travel until November 30, 2025, and receive a 50% bonus in Miles on all your trips.
You can also give your Skywards Miles balance a big boost by booking with partner airlines, shopping, dining, or unwinding in the UAE with Skywards Everyday partners, shopping online on Skywards Miles Mall, booking through Emirates Skywards Hotels, using your Emirates Skywards Credit Card or spending with any of our participating travel and lifestyle partners.
Bottomline
Emirates Skywards’ 25th anniversary is being celebrated in style. There is a giveaway offering up to a million miles to those who fly with Emirates or Flydubai. Additionally, Emirates is offering a 50% bonus on flights and a 25% bonus on all other activities with Emirates.
What do you make of the Emirates Skywards 25 Years Celebration?
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