American Express is starting 2025 with a bang. Amex has given their Cardmembers another opportunity to earn more Membership Rewards points. We wrote about the American Express Reward Multiplier in detail here.

The American Express Reward Multiplier is a shopping portal that allows you to earn more reward points when you pass through the portal to your desired shopping site. The points on offer differ per card variant.

• American Express Platinum Card: 5X Points (1X Basic/INR 40 + 4X Bonus)
• American Express Platinum Reserve Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Platinum Travel Credit Card: 3X Points (1X Basic/INR 50 + 2X Bonus)
• American Express Gold Card: 5X Points (1X Basic/INR 50 + 4X Bonus)
• American Express Membership Rewards Credit Card: 2X Points (1X Basic/INR 50 + 1X Bonus)
• American Express SmartEarn Credit Card and all other Cards issued by American Express: 2X Points (1X Basic/INR 50 + 1X Bonus)

Corporate cards have recently been made eligible to participate in the Rewards Multiplier programme. American Express allows you to make up to 25,000 monthly bonus Membership Rewards points with the Reward Multiplier. The points will be credited within 120 days of the transaction.

How does the American Express Rewards Multiplier Work?

Before you shop, you need to click through the link from the Reward Multiplier website, which takes you to a screen like this.

Reward Multiplier Special Promotion offering up to 25X Membership Rewards Points

American Express will offer 25 Membership Rewards points/INR 100 on all cards, offering the Reward Multiplier feature for orders placed between January 24 and January 28, 2025. This is a significant hike for the lower-end American Express Cards.

During this promotional period, Reward Multiplier offers of 5X Membership Rewards points on American Express Platinum Card and American Express Gold Card and 2X Membership Rewards points on American Express Membership Rewards Credit Card and other American Express Proprietary Cards which are participating in this promotion will not be applicable. Cardmembers will instead get a higher accelerated earn of 25 Membership Rewards Points on every spend of INR 100 via the Rewards Multiplier.

These include:

• Flipkart
• MakeMyTrip
• Etihad
• Croma
• Tanishq
• FabIndia
• Marks & Spencers
• Apple
• Uniqlo
• Lenovo
• One Plus
• Samsung
• Ajio
• Myntra

The e-voucher sale will not attract 25 points/INR 100 spent.

The T&Cs for the promotion are here.

Bottomline

This is a lucrative offer if you believe in the power of Membership Rewards points as I do. For cardmembers of the American Express Gold Charge Card, American Express Membership Rewards Credit Card and other such cards, it benefits them even more. Instead of 4-10 points/INR 100, they will now earn over 25 MR points/INR 100 spent. So go on and shop over and make the most of this promotion. The offer is not valid on American Express corporate cards.

What do you think of the new Reward Multiplier promotion from American Express?

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