American Express offering 5 Membership Rewards points/INR 100 on utility bills to select customers

When it comes to the lockdown spending promotions, American Express has been ahead of the curve, making it a point to engage with their cardmembers via various promotions such as the double points on Platinum tier credit cards and every day spend offer and Double Points offer for most cardmembers. As people move to work from home, American Express has moved into one more category to make sure the Amex cards are preferred currency for payments. This time, it is Utilities. Here are the details of a new American Express Utilities offer being rolled out.

American Express offering 1000 Membership Rewards points per month for Utility payments

Under the new Amex promotion, which has been rolled out to a select set of customers, American Express is offering the following set of cardmembers 5 Membership Rewards points per INR 100 spent to the following cardmembers:

These cardmembers can earn up to 1,000 Membership Rewards Points per month for three months, starting from January 4 to March 31, 2021, for paying their utility bills with their Amex cards. You need to be targetted for the American Express Utilities offer.

You get 5 Membership Rewards Points/ INR 100 spent on utility transactions on the enrolled card, including supplementary cards and no minimum spend requirement. Per month, a maximum of 1,000 bonus MR can be earned via this promotion, for a total of up to 3,000 MR during the promotion period. This means the promotion maxes out at INR 20,000 spend on utility spends per month. Full T&C Here.

Usually, Amex does not offer any points for spends on Utilities (Electricity, Water & Gas bills and so on). To be able to get these points, you will need to pay your bills directly and not via an aggregator such as PayTM or Amazon Pay since wallet payments won’t be eligible for Membership Rewards under the offer. Membership Rewards Points will be credited to Cardmember’s account within 90 days after the calendar month in which eligible spends under the offer have been made.

Bottomline

This is a great promotion from American Express, yet again. It seems American Express is working in overdrive at the moment to engage with customers and keep them happy, while other banks are just sleeping at the wheel at least with respect to Credit Card spends and engagement. With the utility segment, Amex has an opportunity to find a foothold in a space where large utility bills are a norm due to work from home these days.

What do you think of the new American Express promotion for utilities?

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