When it comes to the lockdown spending promotions, American Express has been clearly ahead of the curve, making it a point to engage with their cardmembers via various promotions such as the double points on Platinum tier credit cards and every day spend offer and Double Points offer for most cardmembers.

As people move to work from home, American Express has moved into one more category to make sure the Amex cards are preferred currency when it comes to payments. This time, it is Utilities.

American Express Platinum Charge Card offering 5000 Membership Rewards points per month for Utility payments

Under the new Amex promotion,  which has been rolled out to a select set of customers, American Express is offering their Platinum Charge Cardmembers 5,000 Membership Rewards Points per month for 3 months, starting from July 7 to September 30, 2020, for paying their utility bills with their Amex cards. You need to be targetted for the offer and enrol using a form sent to you by American Express.

After enrollment, you need to spend INR 50,000 or more on utilities in a calendar month to get 5 Membership Rewards Points/ INR 100 spent on utility transactions on the enrolled card, including supplementary cards. Per month, a maximum of 5,000 bonus MR can be earned via this promotion, for a total of up to 15,000 MR during the promotion period. This means the promotion maxes out at INR 100,000 spend on utility spends per month.

Usually, Amex does not offer any points for spends on Utilities (Electricity, Water & Gas bills and so on). To be able to get these points, you will need to pay your bills directly and not via an aggregator such as PayTM or Amazon Pay since wallet payments won’t be eligible for Membership Rewards under the offer.

Membership Rewards Points will be credited to Cardmember’s account within 90 days after the calendar month in which eligible spends under the offer have been made. Full T&C Here.

American Express offering 1000 Membership Rewards points per month for Utility payments

Under the new Amex promotion,  which has been rolled out to a select set of customers, American Express is offering the following set of cardmembers 5 Membership Rewards points per INR 100 spent to the following cardmembers:

• American Express Platinum Reserve Credit Card
• American Express Platinum Travel Credit Card
• American Express Gold Card
• American Express Membership Rewards Credit Card
• American Express SmartEarn Credit Card
• American Express Gold Credit Card
• American Express Green Card
• Air India American Express Gold Card
• RPM Credit Card from American Express & HPCL

These cardmembers can earn up to 1,000 Membership Rewards Points per month for 3 months, starting from July 7 to September 30, 2020, for paying their utility bills with their Amex cards. You need to be targetted for the offer and enrol using a form sent to you by American Express.

After enrollment, you need to spend INR 7,000 or more on utilities in a calendar month to get 5 Membership Rewards Points/ INR 100 spent on utility transactions on the enrolled card, including supplementary cards. Per month, a maximum of 1,000 bonus MR can be earned via this promotion, for a total of up to 3,000 MR during the promotion period. This means the promotion maxes out at INR 20,000 spend on utility spends per month. Full T&C Here.

Update: Many cardmembers have also received a different version of this offer from July 9, 2020, onwards which does not require pre-enrollment. These cardmembers also do not have any minimum spend requirements to get 5 Membership Rewards Points/ INR 100 spent on utility transactions on the card, including supplementary cards. Per calendar month, a maximum of 1,000 bonus MR can be earned via this promotion, for a total of up to 3,000 MR during the promotion period. This means the promotion maxes out at INR 20,000 spend on utility spends per month. Full T&C Here.

Usually, Amex does not offer any points for spends on Utilities (Electricity, Water & Gas bills and so on). To be able to get these points, you will need to pay your bills directly and not via an aggregator such as PayTM or Amazon Pay since wallet payments won’t be eligible for Membership Rewards under the offer. Membership Rewards Points will be credited to Cardmember’s account within 90 days after the calendar month in which eligible spends under the offer have been made. Full T&C Here.

Bottomline

This is a great promotion from American Express, yet again. It seems American Express is working in overdrive at the moment to engage with customers and keep them happy, while other banks are just sleeping at the wheel at least with respect to Credit Card spends and engagement. With the utility segment, Amex has an opportunity to find a foothold in a space where large utility bills are a norm due to work from home these days.

What do you think of the new American Express promotion for utilities? I’m signing up right away!

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