American Express rolls out targetted Spend Offers for cardmembers (valid through July 2024)

When it comes to spend-based offers, one of the chief proponents in the market is American Express. American Express has rolled out spend-based offers as India enters the festive season. We usually don’t write about them because these are targeted. However, this time, the spend-based offers seem to have been rolled out to a broad base of American Express cardmembers.

American Express Festive Spending Offers for 2024

While American Express used to offer some Tanishq vouchers back in the day for festive spending, this time around, they have rolled out a far bigger bouquet, including Brand Vouchers and Taj Vouchers. All offers rolled out are valid from April 30 to July 10, 2024, and enrolment is mandatory. The twist is, that there is an additional voucher on the line if you do a certain amount of spending abroad.

The offers rolled out by American Express are targetted at the following cardmembers:

Various permutations have been rolled out, and you will receive one of the following offers if you have the following cards: American Express Platinum Card, American Express Platinum Reserve Credit Card, American Express Platinum Travel Credit Card, American Express Gold Card, American Express Membership Rewards Credit Card and the American Express SmartEarn Credit Card.

These are the offers targeted towards the American Express Platinum Card members.

Taj vouchers worth INR 30,000 on making total eligible spend worth INR 10,00,000 or more [3%] + Promo code worth INR 5,000 on making Overseas spends worth INR 6,00,000 [0.83%]or more during the Offer period.
Taj vouchers worth INR 30,000 on making total eligible spend worth INR 10,00,000 or more [3%] + Promo code worth INR 2,000 on making Overseas spends worth INR 2,00,000 [1%] or more during the Offer period.
Taj vouchers worth INR 20,000 on making total eligible spend worth INR 7,00,000 or more [2.85%] + Promo code worth INR 3,000 on making Overseas spends worth INR 4,00,000 [0.75%] or more during the Offer period.
Taj vouchers worth INR 20,000 on making total eligible spend worth INR 7,00,000 or more [2.85%] + Promo code worth INR 2,000 on making Overseas spends worth INR 2,00,000 [1%] or more during the Offer period.
Taj vouchers worth INR 12,000 on making total eligible spend worth INR 4,00,000 or more [3%] + Promo code worth INR 2,500 on making Overseas spends worth INR 3,00,000 [0.83%] or more during the Offer period.
Taj vouchers worth INR 12,000 on making total eligible spend worth INR 4,00,000 or more [3%] + Promo code worth INR 2,000 on making Overseas spends worth INR 2,00,000 [1%] or more during the Offer period.
Vouchers worth INR 6,000 on making total eligible spend worth INR 2,00,000 or more [3%] + Promo code worth INR 1,000 on making Overseas spends worth INR 1,00,000 [1%] or more during the Offer period.
Vouchers worth INR 3,000 on making total eligible spend worth INR 1,00,000 or more [3%] + Promo code worth INR 500 on making Overseas spends worth INR 50,000 [1%] or more during the Offer period.

These are the offers targetted towards American Express Platinum Reserve Credit Card, American Express Platinum Travel Credit Card, American Express Gold Card, American Express Membership Rewards Credit Card and the American Express SmartEarn Credit Card members:

Taj vouchers worth INR 25,000 on making total eligible spend worth INR 10,00,000 or more [2.5%] + Promo code worth INR 4,000 on making Overseas spends worth INR 4,00,000 [1%] or more during the Offer period.
Taj vouchers worth INR 25,000 on making total eligible spend worth INR 10,00,000 or more [2.5%] + Promo code worth INR 1,000 on making Overseas spends worth INR 1,00,000 [1%] or more during the Offer period.
Taj vouchers worth INR 20,000 on making total eligible spend worth INR 7,00,000 or more [2.86%] + Promo code worth INR 4,000 on making Overseas spends worth INR 4,00,000 [1%]or more during the Offer period.
Taj vouchers worth INR 20,000 on making total eligible spend worth INR 7,00,000 or more [2.86%] + Promo code worth INR 1,000 on making Overseas spends worth INR 1,00,000 [1%]or more during the Offer period.
Taj vouchers worth INR 13,000 on making total eligible spend worth INR 5,00,000 or more [2.60%] + Promo code worth INR 4,000 on making Overseas spends worth INR 4,00,000 [1%]or more during the Offer period.
Taj vouchers worth INR 13,000 on making total eligible spend worth INR 5,00,000 or more [2.60%] + Promo code worth INR 1,000 on making Overseas spends worth INR 1,00,000 [1%]or more during the Offer period.
Taj vouchers worth INR 8,000 on making total eligible spend worth INR 3,00,000 or more [2.66%] + Promo code worth INR 2,000 on making Overseas spends worth INR 2,00,000 [1%]or more during the Offer period.

There is no restriction on where you can spend, and no minimum number of transactions is required. The offer is applicable only to select American Express card members. A Cardmember is eligible for this offer only if they have received an offer communication directly from American Express through any of its channels. Supplementary cardmember spending will also be counted towards the spending made by the primary cardmember.

As part of this offer, Cardmembers can achieve either target independently or through a combination of both. Spends made in foreign currency will count cumulatively towards the other target, allowing Cardmembers to earn both benefits if both targets are met.

Gift Cards will be sent to eligible card members at their registered email addresses with American Express by September 15, 2024. Taj Vouchers will be valid for 150 days from the date of issuance. Coupon codes (to choose between Amazon and Flipkart) will be valid for 30 days from the date of issuance.

Bottomline

American Express has rolled out its festive promotions for the season and offers anywhere between 4-5% incentives over and above the other rewards they usually offer for festive spending. You should have received an email with your customised offer from American Express, and make sure to enrol before you start spending. If you do not have an American Express credit card, you can get one free from here.

What do you make of the offer by American Express? Which ones did you get?

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