Air India’s new ‘High Flyers’ promotion intends to reward top 20 spenders in each cabin class

Air India Maharaja Club will launch a new promotion called “High Flyer” effective May 1, 2025. The promotion encourages people to travel more with the airline in the coming months.

Air India’s Maharaja Club Promotion

Air India will supplement its loyalty programme with the “Maharaja Club High Flyers” promotion, designed to recognise and reward its most dedicated flyers. This initiative offers exclusive gifts and premium recognition to top spenders across different cabin classes.

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The promotion is simple. It intends for people to book revenue tickets and travel on Air India, and these bookings are to be made directly with the airline via the website or the app. The promotion will track the top 20 spenders on Business Class,, and Economy cabin during May and June 2025 Premium Economy and reward them with gifts.

  • The Promotion Period for booking and travel is May 1 to June 30, 2025. Tickets booked in the past do not qualify.
  • Eligibility: Direct bookings through Air India’s website or mobile app with your frequent flyer number (Maharaja Club Number) inserted before travel. Retroclaims will not be helpful for this promotion. Both domestic and international bookings count—only the amount towards the base fare and Fuel Surcharge counts.
  • Cabin Classes: Business Class, Premium Economy, and Economy Class. Each cabin class will be assessed separately. For instance, if you book five trips in Economy and two in Business class, they will not club the amount in one cabin to assess whether you won.

The structure of the promotion will mean corporate travel desks and corporate rates will get eliminated, and purely retail travel prices will be rewarded.

Exclusive Gifts for Top Spenders

Air India is offering a range of premium gifts to its top 20 spenders in each cabin class who book and travel (directly) with Air India between April and May 2025. Here is what they stand to win.

Business Class Customers

  • Top ten Business Class spenders win Tumi Check-in Luggage (valued at INR 1,36,000)
  • Next ten Business Class Customers win an Apple 13-inch iPad Pro (valued at INR 1,29,000)

Premium Economy Customers

  • The top ten PE spenders will win an Apple Watch Series 10 (valued at INR 46,900)
  • The next ten PE spenders will win a Dyson Airwrap Multistyler (valued at INR 46,900)

Economy Customers

  • The top ten spenders will win a GoPro Hero 13 (valued at INR 43,900)
  • The next ten  spenders will win a Dyson V8 Absolute Vacuum Cleaner (valued at INR 43,900)

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Winners will be announced by July 15, 2025.

Bottomline

The Maharaja Club High Flyers promotion intends to reward Air India’s loyal customers by offering exclusive gifts to their top spenders. If you plan to travel between May and June 2025 and fulfil all the conditions, you automatically qualify.

What do you think of the promotion of the new Air India Maharaja Club?


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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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