Air India’s focus has recently been on growing the Premium Economy product. The airline has invested in retrofitting the existing A320 fleet to move from two-cabin to three-cabin (Economy, Premium Economy, and Business), and the ex-Vistara fleet is already mostly fitted in a three-cabin configuration. Air India recently launched a marketing campaign to promote the product.

Air India now offer upselling to Premium Economy for INR 599 and upwards.

Air India has expanded its Premium Economy offering. For a limited period, it has introduced Premium Economy fares starting at INR 599 above standard Economy fares on domestic flights, offering an affordable upgrade with pricing that varies by route and demand.

As India’s only airline offering Premium Economy alongside Business and Economy Class, Air India provides this option on 39 domestic routes, with over 50,000 seats weekly. Nearly 34,000 of these seats serve key metro-to-metro routes: Delhi-Mumbai, Delhi-Bengaluru, Delhi-Hyderabad, Mumbai-Bengaluru, and Mumbai-Hyderabad.

Following the retrofit of 27 legacy A320s with a new three-class configuration, Air India will boost Premium Economy seats by 30%, exceeding 65,000 seats weekly. The retrofitted aircraft feature brand-new seats across all cabins and will continue to expand route coverage across India and to short-haul international destinations. The retrofit is expected to complete this year within the coming 2-3 months.

Air India’s Premium Economy offers a dedicated cabin with fewer seats than Economy Class and extra legroom, providing a quieter, upscale ambience on board. Air India’s Premium Economy customers enjoy the following additional benefits:

• Free selection of preferred seats throughout the cabin
• Priority check-in, boarding, and baggage handling
• 32-inch seat pitch, 4-inch recline
• Superior seat upholstery
• An enhanced dining experience with hot complimentary meals served on premium chinaware.

You can check out Air India’s fare offerings on Airindia.com and book your tickets for extra points (2 Air India Points/INR 100 spent) earned in their loyalty programme.

I expect the INR 599 difference to be found only on short routes; on longer routes, the pricing differential will be at least INR 1,000 and upwards. For instance, the difference on Mumbai – Delhi was INR 1,000 and upwards.

Bottomline

For a limited time, you can buy Air India’s Premium Economy cabin for just INR 599 and upwards compared to the Economy Class Cabin, with the upsell being made available on domestic routes. You can book your fares on AirIndia.com and other channels.

Have you flown Air India Premium Economy? What do you think of it?

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