Air India finally gets invited into Star Alliance

by Ajay 4 Comments

It has been a nerve-wracking journey for Air India, but they finally made it. Okay, inspirational speech over. Now time for the real thing. Back in 2007, Air India was invited to join the Star Alliance, with Lufthansa sponsoring its entry. The Government of India practically dropped their pants to make concessions for Lufthansa group to get Air India into the alliance. And then, in July 2011, at the last minute, Air India’s entry into the Star Alliance was put on hold. Ever since then, there has been push and shove, and Jet Airways was also invited to join the alliance. In the backdrop, Air India kept pursuing the alliance again and again.

Star Alliance may have been forced to act due to the recent turn of events, where Jet Airways went ahead and forged a strategic alliance with Etihad. In this scenario, where only 13% marketshare in India was with *A member carriers, they had to act to get a foothold or see the Middle East based carriers take away marketshare from them.

So, yesterday, at the Star Alliance board meeting, they approved the membership of Air India again, and this time around, it might work faster to get Air India into the network, because it has to catch up with Jet-Etihad, and also a lot of the work towards integration was already completed by July 2011.

I’m very excited to see a home based carrier to get into an alliance. Let the wars for my loyalty begin!

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About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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Comments

  1. Hi AJ,

    I was hoping for Tata SIA to be part of Star Alliance when they start operating.

    Looks unlikely to happen now.

    Reply

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