IndiGo and Accor hotels have a nice history in India. The vast majority of Accor hotels in India are under the Ibis brand, which is promulgated in India with an arrangement between Accor and IndiGo’s promoter, Rahul Bhatia’s InterGlobe Enterprises. Today, a big step was taken in this partnership’s growth in India.
IndiGo BluChip to collaborate with Accor ALL.
IndiGo announced today that it plans to collaborate and offer unique travel and hospitality benefits to its loyalty programme members in association with Accor and its ALL loyalty programme.
The two partners have agreed to develop a strategic collaboration through their loyalty programs – IndiGo BluChip and ALL – Accor Live Limitless. The two brands will work towards a more comprehensive engagement framework in the coming weeks to launch a value proposition that will drive deeper member engagement and loyalty.
IndiGo CEO Pieter Elbers with Accor Chairman & Chief Executive Officer, Sébastien Bazin.
This first-of-its-kind loyalty programme collaboration between IndiGo’s BluChip Rewards and Accor’s ALL Accor Live Limitless loyalty program would allow partnering on various initiatives such as rewards points sharing, co-branded loyalty and seamless two-way conversion. This would enable members to earn and redeem points across flights, stays and experiences. IndiGo’s strategic partnership with Accor will underscore their collaborative efforts to enhance passenger travel experiences. The two brands will collaborate for joint marketing initiatives and explore future growth opportunities. The details are yet to be worked out, so they are unavailable.
Pieter Elbers, Chief Executive Officer of IndiGo, said on the occasion,
We are excited to be working on a strategic partnership with Accor to elevate the travel experience and maximize the rewards of our valued loyalty members. Last year at IndiGo’s 18th anniversary, the launch of BluChip loyalty program was announced. And to date, since its launch in November 2024, over 2 million members have already enrolled with BluChip. Now IndiGo moves to the next phase to strengthen its loyalty program by exploring and developing strategic partnerships. In line with IndiGo’s ambition to become a global aviation player, partnering with Accor, a likeminded global hospitality brand, will open new and unapparelled opportunities for IndiGo’s BluChip members. As India’s economy soars and the aspirations of its people evolve, we are also reimagining air travel to offer our customers enhanced benefits.
Sébastien Bazin, Chairman & Chief Executive Officer Accor, said,
At Accor, we are dedicated to redefining hospitality by creating seamless, rewarding and meaningful experiences for our guests worldwide. This exciting partnership with IndiGo represents a powerful synergy between travel and hospitality, bringing together two industry leaders to enhance the journey of millions of loyalty members. Together ALL and BluChip will expand the horizons of customer engagement, offering greater flexibility and value across flights, stays and experiences. We are thrilled to take this bold step with IndiGo and look forward to shaping the future of travel together.
Bottomline
Accor already has partnerships with airlines such as Qatar Airways and Air France/KLM for their loyalty programme, and now IndiGo will join the club. Although the details are yet to be announced, ALL – BluChip hyphenation will be soon real.
What do you make of the announcement on the partnership between ALL and BluChip?
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If there is any double dipping, that would be awesome. Like spending ng on one and earning points on both