Singapore Airlines has been making good progress in creating a superior passenger experience for its customers. In February 2023, the airline made wifi connectivity on-board free for its premium cabin customers and some of the most loyal ones. Singapore Airlines has now introduced free wifi for all their KrisFlyer members, which will be available effective July 2023.

Singapore Airlines to launch unlimited free wifi across all cabins in July 2023

Singapore Airlines has announced a new update to its wifi offering, which is very positive for its customers. So far, Singapore Airlines is offering free wifi to the following passengers:

• Suites/First Class (Unlimited)
• Business Class (Unlimited)
• PPS Club Members in any cabin (Unlimited)
• KrisFlyer Members travelling in Premium Economy (three hours)
• KrisFlyer Members travelling in Economy (two hours)

Effective July 1, 2023, Singapore Airlines will move to offer complimentary unlimited wifi to all its passengers who are KrisFlyer members. This means that effective July 1, 2023, the offering will move to the following:

• Suites/First Class (Unlimited)
• Business Class (Unlimited)
• PPS Club Members in any cabin (Unlimited)
• KrisFlyer Members travelling in Premium Economy and Economy (Unlimited via KrisFlyer membership)

This is not the messaging tier offered for free, but unlimited wifi with no data caps. So, if you wanted to work throughout the flight via your iPad on your economy class seat, you no longer have to swipe your card.

Wifi is available throughout Singapore Airlines’ fleet, including their Airbus A350s, A380s, Boeing 777s, 787s and 737 MAXs. The only planes not to offer wifi (altogether) are their seven Boeing 737-800s, as those planes don’t feature wifi altogether.

This will affect wifi speeds to an extent on a plane, but I hope SQ has already thought that through. On my last flight with Singapore Airlines in March 2023, the wifi worked fine with my phone, and I did not use it on my laptop.

Phee Teik Yeoh, Singapore Airlines’ SVP of Customer Experience, had this to say on the airline’s move:

In today’s increasingly hyper-connected world, high-speed in-flight Wi-Fi connectivity is one of the most important requirements for our customers. Giving them access to free unlimited Wi-Fi is yet another milestone in SIA’s continuous effort to offer an exceptional end-to-end travel experience. With this enhanced offering, our customers will be empowered to stay connected, entertained, and productive, even at 36,000 feet in the sky.

With this, Singapore Airlines has become one of the first airlines globally to offer all customers free wifi on an ongoing basis. As an airline with a global reach, this should help them get more customers to sign up for their KrisFlyer loyalty programme and a competitive advantage for those who care to use wifi on board (I almost always don’t!). If one is not a member, they can also sign up for it on board.

Bottomline

Singapore Airlines is adding a new freebie to their flights, and effective July 1, all guests on board can access free wifi with no caps as long as they can provide a KrisFlyer membership in their name.  This becomes one of the first widespread instances of free wifi globally being offered by an airline.

What do you think of Singapore Airlines’ move to free wifi across the board?

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