As Air India went under new leadership and was privatised, the airline has tried to upgrade its soft and hard products both on the airline. Towards this effect, they have leased aircraft from Delta, put their aircraft into a USD 400 million retrofit programme, ordered new aircraft and launched premium economy, amongst other efforts.
Air India’s amenity kits from Tumi
While Air India has been offering Tumi amenity kits for a while to its premium customers (since the cut over to the 777-200 Los of Delta), Air India has now officially unveiled its amenities kits. The items being offered to passengers as part of the inflight amenities are created in partnership with the international travel brand TUMI. Air India’s collaboration with TUMI spans amenity kits for First Class, Business Class and Premium Economy passengers and Sleepwear.
Air India’s First-Class Amenity Kits
The First Class kits are a black vegan leather TUMI packing case style with a carry handle. Included inside is premium skincare, including Malin + Goetz Hand & Body Lotion, Face Mist, and Abhati Suisse Lip Treatment. Also provided is a TUMI eye mask, socks, dental kit, earplugs, pen and tissues. 
Air India’s Business Class Amenity Kits
Air India’s Business Class kits are a hard shell mini-case inspired by TUMI’s 19 Degree collection, including the range’s modern silhouette and fluid-like, contoured angles. Passengers are also supplied a bonus vegan leather patch which can be taken to TUMI stores to have their initials monogrammed on the front of the case.
Inside the kits is skincare from Malin + Goetz, including a Lip Moisturiser, Hand & Body Lotion and Face Mist. Also provided is a TUMI eye mask, socks, dental kits, earplugs, a pen and tissues.
Air India’s Premium Economy Amenity Kits
The kits for Premium Economy passengers are a TUMI Boxford zip pouch in black and gunmetal colourways. Inside the kits are a Malin + Goetz Lip Moisturiser, a TUMI eye mask, socks, a pen and tissues.
TUMI Sleepwear
Made with quality materials, considered design and sustainability in mind, Air India’s TUMI Sleepwear is made from recycled materials blended with cotton for extra softness and breathability. Each sleeper suit is made using the equivalent of twenty-three 500ml plastic bottles, resulting in over 18 million plastic bottles diverted from landfill annually.
Featuring a unisex design and crew neck style, the sleepwear comes in a two-tone grey marle colour with contrasting white stitching. A prominent design element is the TUMI branding and accent highlights of TUMI red on the drawcord.
The TUMI Sleepwear is provided to First Class and Business Class passengers in a functional and reusable cotton blend bag with a contrast Tumi Red drawstring.
Bottomline
Air India is partnering with Tumi on its amenity kits and pyjamas. This is a definite step up from offering Khadi Gramudyog products in paper bags to customers on international flights. If nothing else, the Tumi brand speaks for itself in this partnership.
What do you think of the new amenity kits being offered by Air India?
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Dropping Khadi is a poor sign from the Make in India perspective. There are plenty of luxury brands in India (even in the heritage/traditional-design products range) and they would do well to showcase the country’s products a bit.
It’s a step in the right direction… many other airlines make a big deal of their amenity kits so why not the same with Air India?
The Air India I have in my mind is terrible but I’m willing to give them 3 years to get the new aircraft in, improve back-end systems, improve lounges and provide an improved passenger experience. I’ll reassess after that whether it is worth providing my patronage to Air India.
An upgraded amenity is WAY off enough to get me to fly AI. It’s going to take YEARS to address and improve the problems AI has become “famous” for. There are jsut too many other choices of fine airliens for me to even consider AI, given the negative evidence which abounds.
Amenity kits are bad for the environment and go against the green/sustainability agenda. I hope these items are kept with the crew and provided on a need/request basis rather than to everyone in premium cabins. I hope SIA is able to influence these decisions in AI once the merger happens.
They were already better than BA in and out of London in any class but still have some way to go to catch VS
More proof that AI can’t see the forest for the trees. Amenity kits are far down on AI’s list of problems.