I woke up feeling a bit nostalgic this morning, thinking about that time in 2011 when a conversation led to the launch of this website on this day that year. What started as a humble blog in 2011 has transformed into a trusted companion for travellers worldwide, offering insights, tips, and stories that have enriched countless journeys.
The genesis of LiveFromALounge.com was fueled by a passion for air travel and a desire to share knowledge about the often-confusing world of frequent flyer programmes. Founded in 2011, the site began with a mission to provide readers with practical advice and detailed reviews to help them navigate their travel experiences more efficiently. The early posts focused on demystifying airline loyalty programs’ nuances, offering strategies for maximising miles, and sharing reviews of flights, lounges, and hotels.
Over the years, LiveFromALounge.com has chronicled many significant moments in the industry and the world of travel. LiveFromALounge.com was at the forefront, providing detailed guides and reviews of programmes like Jet Airways’ JetPrivilege (now InterMiles), Club Vistara and Air India’s Flying Returns.
The introduction of premium credit cards with travel benefits revolutionised how travellers earned and redeemed points. LiveFromALounge.com provided in-depth analyses of cards such as the American Express Platinum, Citi Prestige (now Axis Olympus), and HDFC Infinia. These reviews helped readers choose the right cards to complement their travel lifestyles.
There has also been good and bad news along the way. For a young establishment like ours, we’ve seen multiple M&As in airlines, multiple deaths and rebirths of airlines and everything that comes with it.
The outbreak of the COVID-19 pandemic in 2020 brought unprecedented challenges to the travel industry. During this tumultuous period, LiveFromALounge.com became an essential source of information and support for travellers facing uncertainty. We provided real-time updates on travel restrictions, airline policies, and safety measures. We aimed to help readers navigate the rapidly changing landscape, offering guidance on cancellations, refunds, and rebooking.
Over the years, LiveFromALounge’s focus has evolved but not changed. Every day, we attempt to provide our readers with a curation of the most critical stories in travel from an Indian and global perspective.
Along the way, we’ve also had an opportunity to be part of shaping the future of travel, working to help loyalty programme initiatives and devise newer, better and better passenger experience initiatives at others sometimes.
A Heartfelt Thank You
This milestone is not just a celebration of time passed but a testament to our readers’ unwavering support and engagement. Your loyalty, feedback, and shared experiences have been the wind beneath our wings, propelling us to new heights. Each comment, each shared story, and each piece of feedback has been a cornerstone in building the vibrant community that LiveFromALounge.com is today.
We look forward with renewed enthusiasm and commitment as we celebrate this incredible journey. The future holds exciting prospects: more in-depth reviews, timely travel news, insider tips, and a continued dedication to providing unparalleled travel insights. We remain steadfast in our mission to be your go-to resource for all things travel and travel credit cards.
Thank you for being a part of our journey. Here’s to 13 years of soaring high and to many more adventures together in the skies. Safe travels, and see you in the lounge!
– Ajay
Congratulations to Ajay, Shipra and the entire LFAL team!
Best Wishes for the Future.
Many best wishes to you Ajay. Your sheer hard work and passion for this business is for everybody to see and benefit from. Thank you and Cheers!
Congrats Ajay and team
Since I discovered this website around 2014 , don’t think there has been a single day I have not opened it on my browser
Cheers to many more years of good content
Thanks for Ajay for your time and taking us to the ride of world of credit/debit cards and flight to help us with insight information
Many congratulations to Ajay, Shipra, and the entire LFAL team! I have been an avid reader and follower of this blog since 2012. Many of my travel decisions have been influenced by your suggestions and recommendations, Ajay. I hope LFAL continues to soar to new heights.
Hearty Congratulations Ajay and Team. You are doing an excellent job of bringing all the credit cards and travel industry information for the benefit of readers. I am sure you will scale new heights in future.
I was 17 traveling solo in 2016 summer at BOM T2 flying 6E to CJB,
Came to airport early. Flight was at 8pm
Flight was delayed by 2.5 hours. No refreshment given.
Had only ₹100 in Cash, Debit card had some issue, everything at airport was ₹150+
Went to CCD and had a coffee for ₹100. That’s it.
No meals on Board 6E flew home starved. Had good dinner upon arriving.
The first thing I did after getting home is searched how to find Cheap food at mumbai airport..
That’s how I got introduced to world of LFAL
Went through the article, applied for that HDFC DEBIT CARD..
Next summer at the same BOM T2 used that debit card and accessed the lounge for ₹2 and ate dinner over there and flew home in that same flight with full stomach.
After that there is no Turing back from LFAL
Thanks for LFAL we could fly business class on DOMESTIC & INTL airlines, Relax & have good food at airports, stay at luxury hotels world wide all these for a fraction of price (which was a dream for us earlier earlier)
One of my best travel memory to see FIFA World Cup at Qatar was also possible because of MILES only
Thanks is a small word and not enough…
Yes Ajay. It has been a wonderful journey with you learning so many things about how to squeeze the last drop of juice from credit cards, airlines, travel and hotel stays.. During this journey with us, you also met your life partner and celebrated your marriage. All the best to you and readers of your V log
Congratulations and Happy 13th Birthday. You have given us some great travel tips, insights, deals and shared your wealth of travel knowledge all through these years. I have learnt a lot from reading articles on this website and from following you on twitter. Thank you and here’s to another 13 years Cheers!
Congrats. Have been following you for years; remember reading ur Goa trip stories. Continue to soar like this.
Godspeed
Congrats
Thank you Ajay, Shipra and the LFAL team for providing quality content related to the aviation and hospitality world, frequent flyer programmes and credit cards.
The information on LFAL has bee very valuable and hoping to see things continue as they have been.
congratulations Ajay and Shipra
This milestone is a testament to your dedication and passion for delivering quality travel and aviation content.
Attending the Miles workshop in Mumbai a couple of years back was great, and the insights were incredibly valuable. LiveFromALounge.com has consistently been my go-to source for any CC or travel updates.
Along with me, I know many people who have benefitted from your help.
Thanks, and looking forward to the next milestone.