Virgin Atlantic set to debut a new Business Class seat

Virgin Atlantic’s current Upper Class currently features Herringbone seats. For those who don’t know, Upper Class is the term Virgin Atlantic uses for their Business Class cabin. Jet Airways also has Herringbone Business class seats onboard it’s Airbus A330-200. Now, there is a new Virgin Atlantic Business Class seat in play, closely on the lines of British Airways’ new Business Class being revealed.

Source: Virgin Atlantic

Virgin Atlantic will unveil a new Business Class seat for its Upper Class. According to Oliver Byers, We’ve seen it, I’ve sat in it, it’s a fantastic seat. What you’ll see is that it’s a next-generation product but it’s incredibly Virgin Atlantic – it’s exactly what you would think Virgin Atlantic is in terms of the look and feel, the design, the feel of the cabin and the warmth of the environment.

Well if I had to speculate, I would say Venture Business class seats by Jamco. The reason being,

  1. It is a next-gen Herringbone seat (goes with what Oliver Byers says)
  2. KLM’s Boeing 787-10 will feature these seats

The new Upper Class will debut on the Airbus A350-1000. The first Airbus A350-1000 is scheduled to be delivered to the carrier in mid-2019. Virgin Atlantic has a total of 12 Airbus A350-1000 on order. These will replace the Airbus A340-600 as well as the Boeing 747-400 in its fleet.

The A350s will initially fly on Asian routes. Shanghai and Hong Kong routes are tipped to get the new Upper-Class seats.

Looks like both British carriers have a similar strategy:

  • Debuting New Business Class product on A350-1000
  • Adding A350-1000 in mid-2019
  • A350-1000 will replace ageing Boeing 747-400s

It looks like British Carriers are upping their game, especially in premium travel which is the cabin that pays the bills.

Are you excited about the new Upper Class seat? What is your guess about what will be the product? 

(HT: Business Traveller)


  1. Virgin Atlantic has such a limited presence in India, with such little brand recognition, that it’s almost meaningless.

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