Back in 2016, Jet Airways was the first Indian carrier to launch fare families, which bunched various fare families together to show which fare would afford you how many miles and which facilities by the ticket class you bought. Then, Jet Airways eliminated lounge access for cheap tickets in the Deal category (ticket class W, O) even for their elite members. It was fair reasoning, after all. You shouldn’t be getting lounge access worth INR 800, for instance, when your ticket including taxes costs INR 1600. Now, there is more news on the Jet Airways Fare Choices.
Recently, the airline has been forced to be more prudent about their expenses, however. The meal quality was going down, but the airline has arrested the slide and meals are turning out to be fabulous again. Here is my dinner from last night’s Mumbai – Delhi flight.
Vistara recently launched buy-on-board for their cheapest fare classes. While I haven’t still flown a flight where I’ve been able to check out the buy-on-board menu, the menu resembles the offerings from various no-frill airlines.
Jet Airways did not have that opportunity to launch new fare classes to segregate these fares, but they had been working on a similar strategy for a while. Today, they announced that Jet Airways would be discontinuing meal inclusions on the B, W, O fare classes, commonly known as the Deal and Light fares.
#Breaking. @JEtairways has eliminated meals on their B, W,O fare classes commonly known as Deals and Light fares for tickets issued after September 25, 2018. All of these pax will be able to do a Buy-on-board on the flight. aligns with @airvistara now #paxex
— Ajay Awtaney (@LiveFromALounge) September 19, 2018
Instead, these flyers will be able to buy off a specially curated buy-on-board menu which, I am told, would offer sandwiches, hot meals and snacks as well. Here is how economy class fares would look like here on.
The fares would be available for sale on September 25, 2018, for flights on September 28, 2018, onwards. Anyone who buys a light or deal fare before that day should continue to get a meal inclusion on board. Tea and coffee service would continue for everyone.
While we still don’t know how the fares would price once the new fare inclusions would start showing, we could expect the difference to go between INR 300 to INR 500 of the Saver fare. I don’t expect fares to go further down from here although I wouldn’t be amused to be able to buy a BOM-DEL ticket for INR 500 someday.
I think this is the right way to go on many shorter segments. For instance, on an hour-long Delhi – Dehradun flight or a 45 minute long Mumbai – Goa flight, you don’t need to eat, and the airline is then under the obligation of feeding you something you don’t want to eat and tweet about. So, I could see myself buy a BOM-GOI without the meal and a BOM-DEL with the meal.
The critical difference in the Jet Airways implementation and the Vistara implementation boils down to some essential differences in the operational details. Vistara is not offering a hot meal to these pax who buy a Lite Fare. Jet Airways plans to give that option as per their communication. Vistara does not provide elite miles on these fares but redemption miles as per the fare spent; Jet Airways will give elite miles and tier points as well.
It is good to see the Indian carriers shed their ego and trying to take the battle to no-frills airlines. Ultimately, India is a price sensitive market which wants everything while paying for nothing. Those who pay low fares shouldn’t miss the extra amenities.
What do you make out of the new changes at Jet Airways domestic operations? Would this change your buying decisions in anyway?