Amex launches Diwali Sparkles offers for 2018

American Express rolls out offers for Diwali spends every year for the past couple of years. The American Express offer for 2016 was pretty simple. They gave out about INR 20,000 worth of Tanishq vouchers to spenders in a tiered fashion. In 2017, American Express offered 12,500 worth of Tanishq Vouchers as well.  The Amex Diwali Offer 2018 has been announced, and this year everyone gets something on the back of their spend patterns. Spend periods for these start from tomorrow.

Here is all you need to know about Amex Diwali Sparkles Offer which is valid through November 2018.

Amex Diwali Offer 2018

The Platinum & Centurion Charge Cards and the co-brand credit cards have been kept out of the ambit of the spend this time around. That means, the following cards are a part of the promotion:


  • Offer period: October 10, 2018, through November 30, 2018.
  • Offer 1: Spend INR 90,000. Get INR 3,000 Paytm Movie Voucher(s)
  • Offer 2: Spend INR 1,90,000. Get INR 10,000 Tanishq Gold Voucher(s)
  • Offer 2: Spend INR 4,75,000. Get INR 25,000 Tanishq Gold Voucher(s)

These offers are all providing various amounts of value for the members. For instance, the 3K movie voucher, which I have been targetted for, would get me an additional 3.3% value. The second and the third offers both deliver 5.3% value.

Only when a targetted member enrols and then spends on the card, do they start getting counted for the voucher. To register, you need to check your mail and click on the link. Only Cardmember initiated purchases that are approved on the eligible Account will qualify for the offer. The spends of supplementary cardholders will account under the primary card. Offer fulfilment would be done by February 2019, and they would be valid for 45 days after the date of voucher delivery.

So, Amex is keeping count of the members who they have directly sent communications about this promotion through their channels.


If you have some big spends coming up, this could be a good promotion to look up to get another 5% out of your spends. Maybe it is indeed time to buy that car and put the payment on your credit card. What say?

Which American Express Diwali Sparkles offer did you receive?

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

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  1. I need some help.
    I currently have the Amex Platinum Travel Credit Card.
    This is my primary credit card I use for everything.
    Once I cross my Rs.4,00,000/- limit, I don’t find using this card worthwhile.

    I need 1 more 2nd primary credit card for places that don’t accept AMEX and for using once I cross the Rs.4,00,000/- threshold.

    I was thinking of the Regalia or HDFC Jet Privilege Signature/World Credit card as my 2nd go to card.
    Regalia yearly fee will be waived as I’m premium HDFC account holder, but heard the overall value is not that great any more.
    The jet card limits me to only jet airways. But seems like the points per Rs. spent is pretty good. (not very sure)

    My wife and myself would probably make 3 – 4 domestic trips a year and 1 international trip.
    Are there any other cards (citi, sbi, icici etc…) that you would suggest as my 2nd primary card??

    Don’t mind paying a nominal yearly fee (upto Rs.2500/-) or a bit higher if it pays off.
    Primary rewards would be used for flight/hotels/Golf/travelling etc…

    Would be happy to get your point of view.

  2. Does one have to register and then spend to qualify? Or spends made in the period, but before registering will also count?

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