American Express launches the Shop Small campaign; INR 300 cashback on your Small Business transactions

American Express has been at work for during the pandemic, working to ensure that their cardmember base stays engaged with the brand as well as continues to generate spend on their card accounts. Some of the initiatives that stood out were the Everyday Spend offer which allowed for Platinum and Centurion Cardmembers to get up to INR 18,000/INR 35,000 back when they spent on their Amex at certain brands. They were also offered double Membership Rewards and double value for Membership Rewards redemption as a Statement credit. Most recently, American Express launched the Reward Multiplier to enhance the number of points you can earn at various merchants.

American Express brings Shop Small to India.

American Express started the Shop Small programme in the United States to encourage Cardmembers to use their American Express cards at Small Merchants and has over the years expanded it into other markets as well. Now, in a bid to encourage customers to spend at their favourite Small Merchants in India, American Express has launched the Shop Small initiative in India as well over the weekend.

a blue and white circle with text

American Express Shop Small Offer India

As part of the Shop Small Offer, Cardmembers will get INR 300 cashback on spending INR 1,500 or more in one transaction in-person only, up to 5 times during the campaign period across participating stores between September 4 and November 30, 2020.

The promotion is available to all personal accounts in good standing with American Express. However, you need to activate the promotion by heading into your American Express account and saving the offer on your card under Amex Offers. Here are some of the cards which are included in the American Express Shop Small offer:

If you don’t have a card, perhaps a good idea to apply for one using these links above.

a screenshot of a credit card

The Shop Small initiative is also available for the ICICI Bank and IndusInd Bank-issued American Express network cards. However, you need to apply for registration here, first.

Finding local small businesses which accept American Express cards

American Express has created a ready reckoner of Small Businesses, and you can use a drop-down or PIN Codes to locate the small business. The definition of small businesses is pretty broad, and it could include your favourite restaurant, the nearest Chemist or Hospital, your Garage and many other stores.

a screenshot of a website

For instance, one of my favourite restaurants in Mumbai, Americano is listed as a Small Merchant.

a screenshot of a computer

Terms of the promotion

American Express says that only the listed locations are valid for the offer. Here are the salient terms:

  • Any unlisted locations of participating Shop Small businesses are not valid for the offer.
  • ₹300 cashback will be applied up to 5 times, and the offer is limited to a maximum of ₹1,500 cashback applied to your card during the offer period.
  • Offer valid on transactions made on the saved card directly in-person at participating Shop Small businesses. Valid at India locations only. Not valid for online transactions.
  • Not valid for payments made via a third party establishment or payment processor (including, but not limited to, digital wallets).
  • Cashback is not redeemable for cash or another payment form.
  • Cashback should appear on your billing statement within five business days from qualifying spend but may take up to 90 days from the offer end date 30/11/2020.
  • Cashback may be reversed if your qualifying purchase is refunded or cancelled.


American Express Shop Small Offer is a great initiative. It encourages you to head to your local small merchant and spend money at their outlet, where American Express will return INR 300 to your account against a spend of at least INR 1,500 on your account. Don’t forget your mask and social distancing protocols while you do that.

What do you think of the new American Express Shop Small Offer?

Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.

(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. For international transactions, use Paypal to process the transaction.)

We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.

About Ajay

Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe. Ajay is a frequent contributor and commentator on the media as well, including ET Now, BBC, CNBC TV18, NDTV, Conde Nast Traveller and many other outlets.

More articles by Ajay »



  1. who so ever small businesses were accepting the AMEX earlier, have stopped accepting it post this promotion. guess, the commission is too high for the promotion 🙁

  2. Hello Ajay,
    The offer is limited to only 3 cities: Mumbai, Delhi and Bengaluru. As I am staying in Pune, this offer is not useful to me. I would have loved to avail the offer. Request you to please ask Amex to launch this offer in Pune also.

Leave a Reply

Your email address will not be published. Required fields are marked *